How experience is accelerating the world

How experience is accelerating the world

Change is the only constant. Organisations are increasingly understanding and appreciating the value of being experience led. What does this mean for businesses? That the potential of UX thinking will continue to add more value to customers and the world, and that companies will become more equipped...

by Kartik Poria - 19 Jul 2016

Woman in the workplace

Woman in the workplace

Last week, Omniwomen UK held its second agency-led event in 2016 hosted by Proximity London; it was a robust session filled with lively panel discussions, mentoring and its first ever “speed-networking” segment. (Omniwomen UK, an initiative started by Omnicom, is aimed to champion female leaders thr...

by Krisana Jaritsat - 15 Jul 2016

The end of the tourist

The end of the tourist

The tourist is over. The cliché of the boorish, unassimilated vacationer, clutching guidebook and camera, is quickly being replaced by the traveler – confident, adventurous, and savvy. The tourist uses photos to convey mere location: “Here I am at the Eiffel Tower.” The traveler conveys lifestyle: “...

by Wolff Olins - 07 Jul 2016

Change through learning

Change through learning

It all started on the train to St Ives. There’s a particularly beautiful part of the five-hour journey near Dawlish in Devon, where the track winds along the coast, just metres from the sea. I was travelling on this section in the spring of 2015 – on my way to see the people at Tate St Ives – when m...

by Robert Jones - 05 Jul 2016

The race to own the home - part 2

The race to own the home - part 2

In yesterday’s post, Jenna Law, our UX DIrector discussed the race to own the home and revealed which companies are currently leading the way and what that means for ‘true home brands.’ To cap off her post, she looks through the lens of the customer and what this means for the future of brands. We l...

by Jenna Law - 28 Jun 2016

The race to own the home - part 1

The race to own the home - part 1

In this two-part post, Jenna Law, our UX Director, explores IoT and specifically its impact on the race by brands to own the home.  To kick it off, Jenna discusses how such a lofty ambition begins with smart integration and looks at the brands approaching it the right way. Nearly every client that ...

by Jenna Law - 27 Jun 2016

On Brexit

On Brexit

For many, if not all of us at Wolff Olins, this is a sad day. It reeks of a turning away from nations and cultures that we cherish and love, and an insular view that jars with this hyper-connected world. Yet, having grown up under a dictatorship, I find the whole democratic process wonderfully empow...

by Ije Nwokorie - 24 Jun 2016

Creative confidence and the eternal student

Creative confidence and the eternal student

In school, I was informed by a professor that creativity and originality was dead. Or rather, they no longer existed. Ideas we considered new are just recreations of something we’ve already experienced. This is how you kill imagination. What was the point of trying to produce something new if it had...

by Wolff Olins - 22 Jun 2016

Technology and reconnecting with the human

Technology and reconnecting with the human

Along with our recent addition Sieun Cha, our new Creative Director in London (check out her thoughts on how to make sense of 8 billion touchpoints here), we are proud to welcome Andy Dobson, our new Technical Director, who will spearhead Wolff Olins’ technical division; a team spread throughout the...

by Andrew Dobson - 20 Jun 2016

Chinese company 2.0

Chinese company 2.0

We’re always excited to see radical change in big, entrenched industries. So when Foxconn, the world’s largest contract electronics manufacturer, recently announced that it would replace 60,000 factory workers in China with robots called “Foxbots,” the office began to buzz. The decision fuelled deba...

by Mark Bosse - 16 Jun 2016

How to make sense of 8 billion touchpoints

How to make sense of 8 billion touchpoints

Recently, we welcomed Sieun Cha as Creative Director at Wolff Olins London. Prior to us, Sieun served as Creative Director at Method where she led multi-disciplinary teams delivering integrated brand, product and service experiences for clients including Lush, Sky, Skype, Deutsche Telekom, Google an...

by Sieun Cha - 15 Jun 2016

Maintaining momentum after the brand launch

Maintaining momentum after the brand launch

In the run up to a launch organisations break out of the normal, they are forced to think more broadly about how their business is positioned and perceived from multiple stakeholder perspectives. Managers work more collaboratively as they are determining how the collective experience and organisatio...

by Mallika Reddy - 08 Jun 2016

Thriving on disloyalty

Thriving on disloyalty

We’re on the top floor of the Whitechapel Gallery on a grey February afternoon. Outside we’re surrounded by tower cranes, as the glass boxes of the City edge further into the old east end. Inside, thirty arts marketers come together to talk about how their world – and branding in particular – is shi...

by Robert Jones - 06 Jun 2016

Putting the group in group cycle: A Q&A with Andy Caddy and Dael Williamson

Putting the group in group cycle: A Q&A with Andy Caddy and Dael Williamson

Last week Virgin Active launched The Pack; a new group cycle product created and built in collaboration with Wolff Olins. Caroline Goodwin, Delivery Director at Wolff Olins and member of The Pack team, had a chat with Andy Caddy, Group CIO and Dael Williamson, Enterprise Architect about their experi...

by Caroline Goodwin - 19 May 2016

How to create a connected experience

How to create a connected experience

Recently our friends and collaborators at Virgin Active launched The Pack, a new digitally connected group cycling experience. It’s a product that reimagines every aspect of group cycling: from the studio layout, to the screen design, to the in-class activities themselves. But in order to design the...

by Daniel Greene - 11 May 2016

The branding of doing good

The branding of doing good

Our friends at the Big Lottery Fund have put to the world a big question: What’s the future of doing good? As brand people, here’s our perspective. Doing good happens in a marketplace, where donors, social organisations and recipients interact in complicated ways. And in any marketplace, branding pl...

by Robert Jones - 02 May 2016

Empower me like you mean it

Empower me like you mean it

Like beers that claim to be authentic or people who describe themselves as funny instead of just being funny, beware any brand or product offering empowerment. Earlier this month, Jia Tolentino wrote in The New Times Magazine that ‘empowerment became something for women to buy’. It’s an excellent ar...

by Dan Gavshon Brady - 27 Apr 2016

If I’d known then what I know now

If I’d known then what I know now

Recently, our London office played host to 60 students from across the UK for Show & Tell, our annual Wolff Olins’ student event. Through a series of talks and the chance to quiz our Creative Directors, students gained an in depth insight in to life at Wolff Olins, as well as the opportunity to shar...

by Wolff Olins - 20 Apr 2016

Decoding Gen Z: Shape Shifters

Decoding Gen Z: Shape Shifters

This week, our Strategy Director Amy Lee deep dives into the world of “Gen Z.” Loosely defined as anyone born after Millennials (helpful), Gen Z are roughly 13-17 years old right now. Regardless that the majority of them are still relying on pocket money, brands and marketers are already franticall...

by Amy Lee - 14 Apr 2016

Decoding Gen Z: Fake Real

Decoding Gen Z: Fake Real

This week, our Strategy Director Amy Lee deep dives into the world of “Gen Z”. Loosely defined as anyone born after Millennials (helpful), Gen Z are roughly 13-17 years old right now. Regardless that the majority of them are still relying on pocket money, brands and marketers are already frantically...

by Amy Lee - 13 Apr 2016