Brand strategy after a merger

Brand strategy after a merger

EY reported that global technology mergers and acquisitions activity soared to an all-time high last year. Despite failure rates of 70-90% according to HBR and a run of mega-deal U-turns of the Kraft-Unileverkind, analysts have told us to expect M&A volumes to remain high in 2017. When done in a con...

by Wolff Olins - 11 Jul 2017

Where branding leads, society follows

Where branding leads, society follows

Branding predicted Brexit. This bald statement points to a fascinating truth about the art of branding. Because branding feeds on, and feeds into, popular culture, it’s often a leading indicator of bigger, political phenomena. Where branding leads, the rest of us follow. Let me explain. 2016 was the...

by Robert Jones - 22 Jun 2017

Home Reconfigured

Home Reconfigured

Our experience of life at home is changing in fundamental ways. We recently asked members of our network to share their views on this topic here. There are contributions from our leadership team, senior practitioners and clients from TeamKnowHow and MMB Networks (key to our zigbee alliance work). Th...

by Wolff Olins - 06 Jun 2017

Always learning

Always learning

‘The Secret Power of Brands’, which we created in collaboration with FutureLearn and the University of East Anglia, launched its ninth run just last week. Designed for people developing a career in branding and related areas, it gives them an opportunity to contemplate the future direction of the in...

by Robert Jones - 23 May 2017

#BeBoldForChange

#BeBoldForChange

Today is International Women’s Day - a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. The theme this year, #BeBoldForChange, resonates with Wolff Olins and our desire to pit creativity aga...

by Wolff Olins - 08 Mar 2017

It’s all in the delivery

It’s all in the delivery

Daniel Keller, former Director of Brand Strategy and Experience at Orange and now a Global Principal at Wolff Olins, talks about how to make brands real in the world. From both sides of the fence. When Wolff Olins pitched to me for the brand evolution of Orange four years ago, they also talked about...

by Wolff Olins - 25 Jan 2017

Hacking the future workplace

Hacking the future workplace

In October our London team moved into our new office in Bayswater. Like all change, the move was anticipated with some trepidation, but quickly was unanimously voted a change for the better. But at Wolff Olins we don’t rest on our laurels. And to maintain the momentum and positive energy of the move...

by Wolff Olins - 04 Jan 2017

Tech Report: Context is Everything

Tech Report: Context is Everything

A group of scientists have recently declared that we have entered a new geological age, the Anthropocene. I have often thought of Digital as an epoch rather than a channel or medium and this is a useful analogy when we are considering the real-world impacts of our Digital strategy. The eras of Digit...

by Wolff Olins - 28 Nov 2016

Interview with Francesco Starace, CEO Enel

Interview with Francesco Starace, CEO Enel

At the start of 2016, Wolff Olins helped Enel Energy take the lead in shaping a new digital, and participatory era of energy. Together with Enel we developed Open Power - Enel’s strategic platform for growth, combining the strength of a truly global organisation with the opportunities of a new, open...

by Wolff Olins - 10 Nov 2016

Banking for the WhatsApp Generation

Banking for the WhatsApp Generation

In 2015 the financial industry was blown wide open. Hundreds of fintech companies entered the market backed with brains and capital, challenging the traditional players and raising new questions about the role banks now play in our lives. At Wolff Olins we’ve been exploring how this exponential rate...

by Sieun Cha - 14 Oct 2016

Wolff Olins London has arrived

Wolff Olins London has arrived

The fish have been fed and the coffee machine’s frothing away inside our leafy new Bayswater home. For us, it marks the start of an exciting new era, in a flexible space that has open ways of working and regular collaboration at its core. Think workshop, rather than shop window.For you, we hope that...

by Wolff Olins - 09 Oct 2016

The Last Kitchen Show

The Last Kitchen Show

I work at Wolff Olins. You have seen our work over the years. Orange. NYC. EE. London 2012. Microsoft. Google us and you will find both a business and a philosophy. Do the best work of your life. Shift paradigms. Be radical. Make things better for people. But ask anyone in our London office one of t...

by Rose Bentley - 06 Oct 2016

The Kodak revival

The Kodak revival

Last year On a single summers day last year, we assembled the best brains and creatives in the business from both WO and Kodak. The goal was to use creativity and the power of the Kodak brand to find new ways that they could reenter the consumer world. We split the day into three sections: hack the ...

by Campbell Butler - 15 Sep 2016

People watching: the changing world of work

People watching: the changing world of work

Curtis James is an ethnographic photographer obsessed with people at work. He runs an ethnographic research firm called Fieldwork that helps clients to get to know the people that keep their businesses running. In his spare time, he runs a project called Beyond Work that combines photography and wor...

by Zami Majuqwana - 31 Aug 2016

Patient centricity cannot be your superpower

Patient centricity cannot be your superpower

With icons like Airbnb, Facebook, Alibaba and Snapchat disruption has become a norm. Almost every business is thinking about how they can ‘Uber-up’ their sector. For incumbents facing threats from emerging players it’s important to keep adapting at pace. For the new generation of tech-enabled disrup...

by Mallika Reddy - 18 Aug 2016

Is technology a catch (’em) all?

Is technology a catch (’em) all?

I can hear the pitch rooms right now…“Pokémon Go but for dating.” “Pokémon Go but for groceries.” “Pokémon Go but for emergency boiler repair.” Technology is nothing if not faddy, and those of us that were wondering where Augmented Reality’s (AR) killer app was going to come from have now been answe...

by Andrew Dobson - 03 Aug 2016

Employee experience and the millennial

Employee experience and the millennial

Summer of 2016: Graduation season has arrived and a new generation of employees is entering the job market.  According to LinkedIn, the most coveted companies to work for are those offering a simple organizational structure, flexible schedules, and perks that go beyond typical benefits. Our Marketin...

by Wolff Olins - 25 Jul 2016

How experience is accelerating the world

How experience is accelerating the world

Change is the only constant. Organisations are increasingly understanding and appreciating the value of being experience led. What does this mean for businesses? That the potential of UX thinking will continue to add more value to customers and the world, and that companies will become more equipped...

by Kartik Poria - 19 Jul 2016

Woman in the workplace

Woman in the workplace

Last week, Omniwomen UK held its second agency-led event in 2016 hosted by Proximity London; it was a robust session filled with lively panel discussions, mentoring and its first ever “speed-networking” segment. (Omniwomen UK, an initiative started by Omnicom, is aimed to champion female leaders thr...

by Krisana Jaritsat - 15 Jul 2016

The end of the tourist

The end of the tourist

The tourist is over. The cliché of the boorish, unassimilated vacationer, clutching guidebook and camera, is quickly being replaced by the traveler – confident, adventurous, and savvy. The tourist uses photos to convey mere location: “Here I am at the Eiffel Tower.” The traveler conveys lifestyle: “...

by Wolff Olins - 07 Jul 2016