Open for business

Today, dynamic and vibrant brand identities are no longer just the preserve of broadcast channels or tech start ups. Established businesses in critical industries like health, finance and energy do not have to be constrained playing by a traditional, monolithic corporate rulebook when it comes to t...

by Chris Moody - 27 Jan 2016

3 Minutes On: Motorola

In our series, “3 Minutes On,” we give the mic to one of our own for three minutes to respond to what the Internet is talking about on any given day. Running the gamut of topics, expect some pointed and passionate opinions you may or may not agree with. And if you don’t, drop us a line. With CES hav...

by Zami Majuqwana - 11 Jan 2016

#Bowie

“He always did what he wanted to do. And he wanted to do it his way and he wanted to do it the best way. His death was no different from his life - a work of Art. He made Blackstar for us, his parting gift. I knew for a year this was the way it would be. I wasn’t, however, prepared for it. He was an...

by Wolff Olins - 11 Jan 2016

3 Minutes On: BBCThree

In our new series, “3 Minutes On,” we give the mic to one of our own for three minutes to respond to what the Internet is talking about on any given day. Running the gamut of topics, expect some pointed and passionate opinions you may or may not agree with. And if you don’t, drop us a line. “It’s a ...

by Chris Moody - 05 Jan 2016

How brands can keep it personal

Recently, I attended the first ever Fast Company Innovation Festival in New York.  The week-long event was created to inspire creativity and innovation through workshops, panels and on-site visits. The candidness and depth of information shared by each speaker inspired me to share my takeaways from ...

by Rebecca Dersh - 22 Dec 2015

Board Buy-In. Maths or Magic?

There is more than one zeitgeist that Dragon’s Den taps into. In a world where everything is up for grabs as entertainment, it’s all about the pitch and we watch fascinated as contestants hit or miss. In a world where you are only as good as your last business decision, data is our security blanket....

by Rose Bentley - 18 Dec 2015

Art with heart

It’s over 30 years since the Turner Prize was set up and it’s still creating a stir. Known for awarding some of the most exciting, intriguing and controversial artists its monetary prize and prime real estate at the Tate, the Prize has also consistently drawn the attention of the media who simultane...

by Sairah Ashman - 15 Dec 2015

The World’s Not Waiting for Another Telecom

If all the telecoms disappeared tomorrow, would we rebuild them? Or would we build something different, and what would that look like? For businesses that provide us with something so essential, like the ability to check our phones (100 times a day), stream loads of movies from home, or on rare but ...

by Marilyn Markman - 03 Dec 2015

HEALTH WARNING: Innovating without empathy can be lethal

It’s an exciting time to be in healthcare. Many traditional scientific, medical and pharmaceutical companies are broadening and redefining what they do, for health. What it takes to be a successful healthcare company is now beyond scientific, manufacturing and discovery capabilities. It is being abl...

by Wolff Olins - 16 Nov 2015

UX & Brand: A Marriage Made in Heaven

At what level should UX operate? As a community of practitioners, UXer’s have become the advocate of the user. We’ve convinced our clients to undertake the research to understand user needs and goals; we’ve developed tools to help communicate and work with those needs. But what about the needs of th...

by Sarah Morris - 12 Nov 2015

Pensions in uncertain times

Last month, The Pensions and Lifetime Savings Association (previously the National Association of Pensions Funds) announced their new purpose: to help everyone achieve a better retirement income. Pensions. Before this work, nothing about that word felt relevant to me — I hadn’t put any thought into...

by Ben Gibbs - 10 Nov 2015

Scaling Peter Pan

NewCo SF has wrapped and our Director of New Business, Carolyn Centeno has been reflecting on the companies she encountered and how they’ll maintain their Peter Pan magic as they grow.   It’s not every day you get to peek inside some of the world’s most influential disruptors. At NewCo festival, a ...

by Carolyn Centeno - 30 Oct 2015

How to get your new on

NewCo kicks off today and our San Francisco office is proud to be a part of the impressive and inspiring lineup. In celebration, our design team in SF has been thinking about what it takes to stay on top of the new new in a city with the insatiable appetite for the next big thing.  In San Francisco...

by Wolff Olins - 06 Oct 2015

What if you create a meaningful omnichannel experience

Being ‘omnichannel’ – providing a seamless experience for customers regardless of channel or device – is high up on the agenda for most organisations. Although many invest heavily in their omnichannel presence, for some, it comes at a cost to their customer experience as a whole. These days, having ...

by Jessica Bigio - 02 Oct 2015

SF: A 24/7 City in Disguise

Our Strategy Director Lauren Liao recently transferred to our burgeoning San Francisco office from our New York office. In the land of Fernet and fleece, Lauren shares her thoughts on the hustle and bustle of the city by the bay and why she’s excited for Wolff Olins SF to be apart of NewCo this year...

by Lauren Liao - 29 Sep 2015

Think employee.

It’s not an exaggeration to say the Volkswagen emissions scandal is one of the most serious cases of corporate wrongdoing in recent times. But it’s also easy to focus solely on the damage being wrought to Volkswagen's reputation and potential criminal action, and their public reaction to the crisis....

by Danielle Zezulinski - 25 Sep 2015

What I Mean by Promise + Delivery

This week, we welcome Tim Allen as Wolff Olins’ first North American President. Tim comes to us having led world-class product, experience and technology teams at Amazon and R/GA. Over 18 years, Tim has collected numerous patents and awards as he’s sought to help companies build human-centered exper...

by Tim Allen - 18 Sep 2015

Is Google’s New Logo a Moonshot?

For a company trading in the expansion of the known universe, giving a logo a short back and side will inevitably fall flat. Pixel perfection it may be but snarky designers will still sneer; others may wonder ‘Where’s the moonshot?’ To all you naysayers and doubters I say 'Don’t be so hasty.’ Let’s...

by Neil Cummings - 08 Sep 2015

Your brand...but more

Last month, our Head of New Thinking, Robert Jones, wrote an article in the Guardian titled “Brand is becoming meaningless”. As always, the sub-editor had some fun with this title, and it wasn’t quite what Robert meant. But the thinking behind it raises some interesting issues. We don’t look in awe ...

by Rose Bentley - 17 Aug 2015

Healthy strategy

Every two weeks Wolff Olins’ strategists invite original thinkers, makers, and doers to share their observations, predictions, and advice about the changing world around us. Last week we welcomed Lenny Naar, a designer-come-strategist with a passion for healthcare and plenty of inspiring ideas abou...

by Zami Majuqwana - 05 Aug 2015