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Clients

The Decathlon rebrand gives the company its first ever logo

Global Executive Creative Director Emma Barratt shares more on the design thinking behind the new Decathlon logo and bespoke typeface in a recent interview with It's Nice That.

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Clients

The New York Botanical Garden identity

Associate Creative Director Melissa Chavez sat down with Communication Arts to share the design thinking and influences behind our transformation for NYBG.

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Clients

Do Right By Nature: Unpacking the NYBG Rebrand

Senior Creative Director Jane Boynton, Strategy Director Ana Camargo and NYBG's CMO Michael Crowley sat down with Print Magazine to share more on the design thinking and strategy behind the work.

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Thinking

The Generative AI Paradox In Building Meaningful Brands

Global CEO Sairah Ashman discusses how brands can stay meaningful in her latest column for Forbes.

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Thinking

The power of designing with love

Senior Creative Director Tom Carey explores the power of embracing emotions and designing with love in a recent article for Transform Magazine.

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Clients

Wolff Olins flips junk food marketing on its head for activist group identity

David Stevens sits down with Design Week to share more on the thinking behind Bite Back’s new identity and brand voice.

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