Building Indian brands for positive impact

Wolff Olins managing director Charles Wright talks to IndiaTelevision.com about what makes India a "market where making positive impact is possible." Read the full interview here.

Charles Wright combines rigor with magic at Goafest

At Goafest 2012, in Goa, India, Charles Wright, MD Wolff Olins presented on 'Combining rigor with magic to solve complex business problems.' He spoke about how an all-inclusive approach and focus on brand brings organizations profit.

Watch a video of Charles Wright at the conference here.

Or read more about the talk here.

Wolff Olins is GOOD

What does a GOOD company look like? In collaboration with IBM, GOOD Magazine began the GOOD Company Project to identify the top 40 businesses that best represent the values of good companies.

Wolff Olins ranked across all its categories as diverse, globalized, creative, innovative, socially responsible and sustainable. Awesome.

Check out the GOOD Co. interactive experience

India's Adani Group announces their growth story to world

India’s economy is growing at 6% per year, a faster rate than the country's infrastructure. To support this growth, the government recently opened up the energy and infrastructure sectors to private companies. One of the key players is the Adani Group. Wolff Olins has helped Adani tell their story. Today, the leading Indian firm announced their new growth story to the press and to the world - a rare move for the former "business behemoth." More on the announcement here: http://bit.ly/z6eHi7

Smithsonian Institution debuts "Seriously Amazing" in the Washington Post

The Smithsonian Institution is embarking on a mission to shift its image from the nation's attic to a hip and relevant place. Wolff Olins has spent the last year working on a strategic rebrand for the institution to help redefine how people think about the Smithsonian, creating the new tagline "Seriously Amazing." The tagline was introduced internally to 700 employees in November and immediately applauded. Mary Ellen Muckerman, Wolff Olins head of strategy, talks to The Washington Post about the project here: http://wapo.st/ubAk7B

CIO Magazine: The Modern Brand Experience

Wolff Olins senior strategist Nathan Williams is today featured in CIO Magazine discussing the modern brand experience and the CIO's role in maintaining it. Read about his five principles for designing a strong and flexible brand experience at: http://bit.ly/ru18AK

Joining the Economist to rethink the bank of the future

The Economist, Wolff Olins and a panel of experts met in London today to rethink the retail bank. Ije Nwokorie, Wolff Olins MD was amongst a panel of diverse thinkers who considered many of the key factors influencing today’s retail banks, and some of the potential solutions for their future, including a big opportunity for them to to play an indispensable role in our lives. To read more go to http://bit.ly/ttWg0W

i2 Institute in Fastco Design

What's in a logo? Fastco Design interviewed Wolff Olins' ECD Todd Simmons and i2 founder Dr. Hayat Sindi to discuss the implications for brand when designing for such a specifically social organization. Read more about the i2 project and their advice here: http://bit.ly/n6VqbQ

Introducing i2 Institute for Imagination and Ingenuity

Earlier today, Dr. Hayat Sindi launched i2, the Institute for Imagination and Ingenuity at the PopTech 2011 conference in Camden, Maine. A leader in both science and social innovation, Dr. Sindi created the institute to bridge the gap between education and opportunity in the Middle East. She worked with Wolff Olins to design a program that will guide, inspire and give hope to youth in the science, engineering and technology disciplines, equipping them with the tools and resources necessary to contribute directly to the global marketplace. Wolff Olins is proud to collaborate with such an inspiring game- changer for social good in the world. http://www.i2institute.org/

Read more on Hayat's remarkable story here: http://bit.ly/pPfvNZ