Future Patrol: Wolff Olins Macrotrends #The Internet of Things
Who Writes This Stuff?
Rachel Blatt joins us this month as Wolff Olins’ Global Content Manager. We’ve created this new role to grow our profile and amplify our voice as strategic thinkers on brand, business, and positive impact.
Rachel’s experience includes two years in digital marketing and community building at Forbes Magazine and a year living and doing ethnography in Bangalore, India.
Have a question, a tip, or something you’d like to see Wolff Olins cover? Message Rachel and the team at @wolffolins or on facebook.com/WolffOlins
America's Favorite Store
Upcoming Workshop @ General Assembly, NYC
Wolff Olins New York strategists Amaris Singer and Melissa Andrada will lead Brand Strategy Jumpstarter: Defining Your Startup’s Role in the World // DESIGN 234, BUSINESS 262
Tuesday, Feb 14 from 8 - 9:30 pm
The class will help you understand brand beyond the traditional definition of logo and identity and uncover how brand is the role your business plays in the world—both who you are and who you are for. Students will leave with the tools necessary to guide their startup to the next level.
Sign up here!
Abigail Breslin for (RED)
In(spired) became Gap’s best selling t-shirt of all time
The Independent: Masters of their domains
Wolff Olins senior strategist Nathan Williams is featured in The Independent discussing a new generation of web addresses that have gone on sale. Will brands be tempted to splash out in a fight to own their identity online?
To read more go to: http://ind.pn/xTVoGe
Wolff Olins Featured in GOOD Magazine's GOOD Company Project
Wolff Olins was just interviewed by GOOD Magazine about our dedication to choosing clients for maximum social impact. We're one of the first selections for the magazine’s GOOD Company Project, a program that seeks to highlight companies that are changing business for the better.
Read the full post on GOOD: Best Practices: Wolff Olins Picks Clients for Maximum Impact
Five Principles of Brand Experience
In a world where Brands are no longer defined by positioning but their roles in peoples lives, the experience that a Brand creates and curates though it’s products and services is fundamental to the sustainability of the business.
We're pretty excited about PIP!
When Belkin unveiled its new brand identity and purpose at CES today we were cheering in New York. PIP, and the strategy behind the identity, were created in collaboration with Wolff Olins to signal Belkin's commitment to people- inspired products (aka PIP). "The new Belkin logo, affectionately named PIP for People Inspired Products, symbolizes our commitment to take inspiration from people, and acknowledges the connection between people and the experiences they value most".
Congrats Belkin!
Truly, Madly, Deeply
Kate Nielsen — I have had two clients in as many weeks fall in love with creative work. I don’t mean just being very happy. I mean truly, madly, deeply falling in love.
Smithsonian Institution debuts "Seriously Amazing" in the Washington Post
The Smithsonian Institution is embarking on a mission to shift its image from the nation's attic to a hip and relevant place. Wolff Olins has spent the last year working on a strategic rebrand for the institution to help redefine how people think about the Smithsonian, creating the new tagline "Seriously Amazing." The tagline was introduced internally to 700 employees in November and immediately applauded. Mary Ellen Muckerman, Wolff Olins head of strategy, talks to The Washington Post about the project here: http://wapo.st/ubAk7B
BBC Radio 4 broadcast live with Wolff Olins
Wolff Olins senior strategist Suzy Radcliffe was interviewed today live on BBC Radio 4's flagship consumer affairs programme, You & Yours. Today's show discusses the Mary Portas report examining the UK high street that was presented to the government this week. It argues that the current high street model needs to change to avoid it dying out whilst ecommerce undermines it. Suzy discusses findings from an ecommerce study recently carried out by Wolff Olins, in which 33 UK etailers across various categories were put to the test in terms of customer experience and service. Listen to the full programme here: http://bbc.in/vM915V
2 Abbreviations To Watch: 3D and 4G
CIO Magazine: The Modern Brand Experience
Wolff Olins senior strategist Nathan Williams is today featured in CIO Magazine discussing the modern brand experience and the CIO's role in maintaining it. Read about his five principles for designing a strong and flexible brand experience at: http://bit.ly/ru18AK
BECAUSE: A series of talks at Wolff Olins about inspiration, ideas and how they come to life
Wolff Olins London welcomes Paddy Harrington, Executive Creative Director of Bruce Mau studio to their Because series. Award winning, hip, controversial. Bruce Mau studio approaches design as an ongoing experiment, to create massive change for the likes of Coca-Cola, MOMA, Vitra and the Government of Guatemala
(RED)
$170 million raised, 7 million lives saved
FastCo Design on Asian Art Museum
"Wolff Olins helped redesign pretty much every inch of the museum, including the visitors' center, the audio aids, the programming, and the store merchandise"
Joining the Economist to rethink the bank of the future
The Economist, Wolff Olins and a panel of experts met in London today to rethink the retail bank. Ije Nwokorie, Wolff Olins MD was amongst a panel of diverse thinkers who considered many of the key factors influencing today’s retail banks, and some of the potential solutions for their future, including a big opportunity for them to to play an indispensable role in our lives. To read more go to http://bit.ly/ttWg0W
Current TV
Flying the flag for cut through programming
Action for Impact, AIGA + Wolff Olins
Follow Wolff Olins and AIGA as they build an action plan to make design more valuable and valued – to improve the human experience.
Hayat Sindi + PopTech + Wolff Olins
Wolff Olins New York is working on an exciting project with PopTech and Hayat Sindi this fall. Hayat is a renowned Saudi medical researcher who is known for her groundbreaking biotechnology inventions, among other accomplishments. Watch this space.
Tata Docomo
Tata Docomo is a brand of the world that gives a nod to its Japanese and Indian heritage.
Morning Honey
Our first taste of the honey produced by our bees here at Wolff Olins - and it’s delicious! Flavours picked up by our honey tasters include lemon, apricot and elderflower.
i2 Institute in Fastco Design
What's in a logo? Fastco Design interviewed Wolff Olins' ECD Todd Simmons and i2 founder Dr. Hayat Sindi to discuss the implications for brand when designing for such a specifically social organization. Read more about the i2 project and their advice here: http://bit.ly/n6VqbQ
Simple: Future of Banking?
“Banks got bailed out, we got sold out!” is a common rallying cry among the Occupy Wall Street protesters.
Introducing i2 Institute for Imagination and Ingenuity
Earlier today, Dr. Hayat Sindi launched i2, the Institute for Imagination and Ingenuity at the PopTech 2011 conference in Camden, Maine. A leader in both science and social innovation, Dr. Sindi created the institute to bridge the gap between education and opportunity in the Middle East. She worked with Wolff Olins to design a program that will guide, inspire and give hope to youth in the science, engineering and technology disciplines, equipping them with the tools and resources necessary to contribute directly to the global marketplace. Wolff Olins is proud to collaborate with such an inspiring game- changer for social good in the world. http://www.i2institute.org/
Read more on Hayat's remarkable story here: http://bit.ly/pPfvNZ
Current TV
All at once, the Current logo manages to make the brand relevant and forward thinking. The moving flag sends a clear signal that Current TV is the network with something to say – and to spread the word, the network will be raising the flag across all Current TV platforms in 2011.
Unilever
A platform for growth & innovation
Tate
Tate redefined the idea of the museum, opening it up to new thinking ‘look again, think again’ and to new audiences ‘for the many, not for the few’
GE
Brand reinvention for the 21st Century
1 logo, 24 icons
The Unilever logo was designed to include 24 icons, each representing an aspect of the business.
Tate
Most visited art gallery in the world
Oi
Oi is now the largest telecom provider in South America with 14 million fixed- line and 17 million mobile customers.
GE
We created a future-facing coherent system for every GE business in every market
Giorgio Armani for (RED)
For the first time Giorgio Armani collaborated with an artist from outside Italy and used fabric sourced from outside Italy.
Oi
South Americas’ most admired brand
Up & Up
Reinventing Target’s own consumable brands has pushed customer recommendations for up&up to unprecedented heights.
