A New Report by Wolff Olins
Five behaviours that are shaping the future of business
Wolff Olins Learnshop: Rapid Prototyping
By Suzanne Livingston
London 2012
£400M sponsorship raised in 1 year
Good brand architecture is good business
By Manlio Minale
See our work
Wolff Olins Offers Branding Lessons in Fast Company's Co.Design
"Advertising isn’t dead," says Heiselman. "But when you change the focus to helping companies deliver on what they say they are, it changes what branding agencies should be doing."
Spotlight in India's Business Standard
In India, Business Standard reports on how Wolff Olins has cracked India in an interview with MD Charles Wright. Wright describes how our international perspective and blend of creativity and management consulting appeals in various world regions.
Read the full interview here.
In the collaborative marketplace, co.'s need to join forces: Strategist Nick Keppel-Palmer is in Fast Company t... http://t.co/eJ8lZLh7
Stick to your knitting, for the 21st century
By Robert Jones
Wolff Olins is GOOD
What does a GOOD company look like? In collaboration with IBM, GOOD Magazine began the GOOD Company Project to identify the top 40 businesses that best represent the values of good companies.
Wolff Olins ranked across all its categories as diverse, globalized, creative, innovative, socially responsible and sustainable. Awesome.
Check out the GOOD Co. interactive experience
Tata Docomo
Tata Docomo is a brand of the world that gives a nod to its Japanese and Indian heritage.
Just launched in India: Adani
Thinking Big. Doing Better.
Charles Wright combines rigor with magic at Goafest
At Goafest 2012, in Goa, India, Charles Wright, MD Wolff Olins presented on 'Combining rigor with magic to solve complex business problems.' He spoke about how an all-inclusive approach and focus on brand brings organizations profit.
Watch a video of Charles Wright at the conference here.
Or read more about the talk here.
Belkin
People-inspired products
AOL
Re-imagined Re-positioned Re-booted
Current TV
All at once, the Current logo manages to make the brand relevant and forward thinking. The moving flag sends a clear signal that Current TV is the network with something to say – and to spread the word, the network will be raising the flag across all Current TV platforms in 2011.
India's Adani Group announces their growth story to world
India’s economy is growing at 6% per year, a faster rate than the country's infrastructure. To support this growth, the government recently opened up the energy and infrastructure sectors to private companies. One of the key players is the Adani Group. Wolff Olins has helped Adani tell their story. Today, the leading Indian firm announced their new growth story to the press and to the world - a rare move for the former "business behemoth." More on the announcement here: http://bit.ly/z6eHi7
Our Creative Director Jordan Crane strikes a pose at Creative Week: http://t.co/jxqXRB1A nice one @Adweek
Future Patrol
A monthly series of Wolff Olins macrotrends
Hayat Sindi + PopTech + Wolff Olins
Wolff Olins New York is working on an exciting project with PopTech and Hayat Sindi this fall. Hayat is a renowned Saudi medical researcher who is known for her groundbreaking biotechnology inventions, among other accomplishments. Watch this space.
Tate
Tate redefined the idea of the museum, opening it up to new thinking ‘look again, think again’ and to new audiences ‘for the many, not for the few’
Smithsonian Institution debuts "Seriously Amazing" in the Washington Post
The Smithsonian Institution is embarking on a mission to shift its image from the nation's attic to a hip and relevant place. Wolff Olins has spent the last year working on a strategic rebrand for the institution to help redefine how people think about the Smithsonian, creating the new tagline "Seriously Amazing." The tagline was introduced internally to 700 employees in November and immediately applauded. Mary Ellen Muckerman, Wolff Olins head of strategy, talks to The Washington Post about the project here: http://wapo.st/ubAk7B
Oi
South Americas’ most admired brand
Designing the news
Nuances of typefaces and grids may be important but only if they are executing on the answers to bigger questions.
FastCo Design on Asian Art Museum
"Wolff Olins helped redesign pretty much every inch of the museum, including the visitors' center, the audio aids, the programming, and the store merchandise"
Oi
Oi is now the largest telecom provider in South America with 14 million fixed- line and 17 million mobile customers.
CIO Magazine: The Modern Brand Experience
Wolff Olins senior strategist Nathan Williams is today featured in CIO Magazine discussing the modern brand experience and the CIO's role in maintaining it. Read about his five principles for designing a strong and flexible brand experience at: http://bit.ly/ru18AK
Tate
Most visited art gallery in the world
Abigail Breslin for (RED)
In(spired) became Gap’s best selling t-shirt of all time
(RED)
$170 million raised, 7 million lives saved
Joining the Economist to rethink the bank of the future
The Economist, Wolff Olins and a panel of experts met in London today to rethink the retail bank. Ije Nwokorie, Wolff Olins MD was amongst a panel of diverse thinkers who considered many of the key factors influencing today’s retail banks, and some of the potential solutions for their future, including a big opportunity for them to to play an indispensable role in our lives. To read more go to http://bit.ly/ttWg0W
Current TV
Flying the flag for cut through programming
Asian Art Museum of San Francisco
Awaken the past, inspire the next
Morning Honey
Our first taste of the honey produced by our bees here at Wolff Olins - and it’s delicious! Flavours picked up by our honey tasters include lemon, apricot and elderflower.
i2 Institute in Fastco Design
What's in a logo? Fastco Design interviewed Wolff Olins' ECD Todd Simmons and i2 founder Dr. Hayat Sindi to discuss the implications for brand when designing for such a specifically social organization. Read more about the i2 project and their advice here: http://bit.ly/n6VqbQ
Simple: Future of Banking?
“Banks got bailed out, we got sold out!” is a common rallying cry among the Occupy Wall Street protesters.
Introducing i2 Institute for Imagination and Ingenuity
Earlier today, Dr. Hayat Sindi launched i2, the Institute for Imagination and Ingenuity at the PopTech 2011 conference in Camden, Maine. A leader in both science and social innovation, Dr. Sindi created the institute to bridge the gap between education and opportunity in the Middle East. She worked with Wolff Olins to design a program that will guide, inspire and give hope to youth in the science, engineering and technology disciplines, equipping them with the tools and resources necessary to contribute directly to the global marketplace. Wolff Olins is proud to collaborate with such an inspiring game- changer for social good in the world. http://www.i2institute.org/
Read more on Hayat's remarkable story here: http://bit.ly/pPfvNZ
Unilever
A platform for growth & innovation
GE
Brand reinvention for the 21st Century
1 logo, 24 icons
The Unilever logo was designed to include 24 icons, each representing an aspect of the business.
GE
We created a future-facing coherent system for every GE business in every market
Giorgio Armani for (RED)
For the first time Giorgio Armani collaborated with an artist from outside Italy and used fabric sourced from outside Italy.
Up & Up
Reinventing Target’s own consumable brands has pushed customer recommendations for up&up to unprecedented heights.
New York City
Branding the unbrandable city
