July 2010

With GE, we created a brand architecture that spurred innovation, and helped yield 10% year-on-year growth. With Tata Docomo, we’ve made a mobile brand that broke the mould, grabbing 2 million customers in its first month. With Living Proof, we’ve created a science-based cosmetics business whose first product is selling $1.5m a month. We do brand strategy, brand architecture, brand naming and identity, and brand management.

With Mercedes-Benz, we co-created three new businesses in ten months, deepening the meaning of the brand. With Pepsico, we’ve created a healthy food range for kids, Planet Lunch, that’s already on sale in 500 supermarkets. With BAA, we created Heathrow Express, which set a new benchmark for train travel, taking 34% of airport traffic. We do innovation strategy, market forecasting, service and product design, online design and retail design.