Little Sun + Cannes Film Festival
Solecito, a short film by Oscar Ruiz Navia in which a Little Sun plays a pivotal role, has been selected for the 2013 Cannes Film Festival Directors' Fortnight.
Watch the film created as part of Little Sun's collaboration with Tate Modern here.
Firefox OS in YCN
Firefox OS lives in a mobile environment and needed to have its own story to tell. Learn more behind the brand in YCN's Q&A with creative director Mike Abbink here.
Yahoo vows not to 'screw up' Tumblr
New York Strategy Director Nick O'Flaherty spoke with The San Francisco Chronicle about Yahoo's acquisition of Tumblr and how they carry through on that promise. Read the article here.
RT @GoodDesign_: New: 'Designed to Innovate: Karl Heiselman'. @WolffOlins CEO talks to GD about putting purpose at the heart of brand http://t.co/WrzRtR6zgk
Nutmeg clothing range launches
We're excited to announce that Nutmeg, Morrisons' new own-brand clothing range, is now on sale in over 80 stores across the UK.
We developed the name for the clothing range and created its distinctive visual and verbal language to stand out amongst its more established competitors. We also looked at how the brand could come to life across product, package and in-store experience, and helped develop the thoughtful product details such as itch proof materials and big zippers for little fingers.
Tata
A modern, knowledge-based business
The four hats of the chief brand officer
Robert Jones, Wolff Olins Head of New Thinking, blogs for Marketing Magazine
Karl Heiselman Talks Innovation in Good Design
Check out Good Design's in-depth interview with our CEO Karl Heiselman on the subjects of innovation, how it can change the world, and ways brands can 'prototype the future' to thrive. Full story here.
Tata Docomo
Tata Docomo is a brand of the world that gives a nod to its Japanese and Indian heritage.
Sunday Times 100 Best Small Companies
The Sunday Times and Best Companies have named us one of the 100 best small companies to work for in the UK. They also gave us a special award for giving something back and an honourable mention for our learning and development work. The full list will be published in The Sunday Times on 10 March.
Wolff Olins + The Wharton School of Business
Read our CEO Karl Heiselman's contribution to The Future of Advertising Program
We're at #digitalny #wsny today with @Sephora @UBS @NatGeo @LiveNation @Marvel @salesforce @Forbes @Dell @NASA @LEGO_Group @americanexpress
Adani
Thinking big Doing better
Just launched in India: Adani
Thinking Big. Doing Better.
Tata DOCOMO - India
Honey Club at Boxpark
Wolff Olins are happy to announce that our friends at the Honey Club have been selected to feature at the IdeasTap pop-up shop hosted at Boxpark, London. Honey Club have been selected from a group of 99 entries to exhibit and sell their products alongside a group of 42 other exciting designers.
The pop-up, opening today, will run until the 31st March, where you will be able to purchase the Honey Club's latest product- an Urban Seed pack. The Urban Seed Pack has been carefully put together to give forage to bees in urban landscapes and includes lovely things like Cornflower and Poppy. All proceeds go towards supporting and growing our Honey Club community.
For more information please visit http://honeyclub.org/
The new Firefox OS in Fast Company
With the new Firefox OS brand, Mozilla has "unleashed the fox". Read more about our collaboration with Mozilla here!
‘Let’s Move Active Schools’ brand launches
Read more about our collaboration with Michelle Obama and Nike.
This is a brand about doing it together. ‘Let’s Move Active Schools’ launches today! http://t.co/9JSvpXAVLT @FLOTUS @nike #LetsMoveTour
Reinventing telcos
Changing the game means making decisions about the brand you want to be in the future
Zia Patel on NewYorkTimes.com
Amid the launch of Mahindra Reva's new E20 vehicle, Wolff Olins Dubai senior strategist Zia Patel talks about the state of the electric vehicle market in India. Check out the full story here.
Oi
South Americas’ most admired brand
@WolffOlins' Mary Ellen Muckerman on Brand Loyalty http://t.co/N7ttOqDa #socialmedia #strategy #digital #mobile @smithsonian
Oi
Oi is now the largest telecom provider in South America with 14 million fixed- line and 17 million mobile customers.
4G can revolutionise lives in the UK
Tech inequality is an issue that the UK can't continue to ignore. The launch of EE, and with it the arrival of the UK's first 4G network, presents a chance to turn our tech fortunes around, says Wolff Olins' strategy director Richard Houston in The Guardian today.
Read more here.
Beeline
Russia’s most valuable brand
Orange
£25B in 6 years – reinventing the category
Look what we got!
Dan Germain, head of creative at Innocent drinks, has joined our London office as our first ever visiting creative director. Dan will be with us every Friday for 12 weeks and will be responsible for bringing a different perspective to our creative thinking, looking specifically at what we do through the lens of storytelling. Read more on our blog.
Dan is the first of a series of creative directors set to join us as part of a new initiative to help stretch, challenge and enhance our creative thinking.
Target
Increased sales by 21%
Harnessing the Power of the World’s Greatest Companies
(RED) Case Study
Behind the Scenes: Making Smithsonian's Seriously Amazing Campaign
Univision
Re-imagined and Updated
Little Sun
A work of art that works in life
Macmillan Cancer Support
Inspiring millions of people to act
Macmillan
The Macmillan Boots partnership
Wolff Olins CEO Karl Heiselman Profiled in New York Times
Wolff Olins CEO Karl Heiselman is featured in this week's New York Times "Corner Office" section. Check out the story here to learn more about his take on leading, managing and what he looks for in people.
Abigail Breslin for (RED)
Inspi(red) became Gap’s best selling t-shirt of all time
(RED)
$200 million raised, 7 million lives saved
Amnesty International
Helping Amnesty achieve a global impact
i2 Institute
Imagination activated by ingenuity
GE
Brand reinvention for the 21st Century
USA TODAY
Straight to the point
WO in new books
WO work has been featured in 3 new books. Dynamic Identies by Irene van Nes, Los Logos 6, and the Brand New Awards 2011 book. Check them out.
Damn straight: "Tech inequality is an issue the UK can no longer afford to ignore" http://t.co/NHJIlLfz RT @onyeije via @richhouston
Oxfam
Making charity history
Morning Honey
Our first taste of the honey produced by our bees here at Wolff Olins - and it’s delicious! Flavours picked up by our honey tasters include lemon, apricot and elderflower.
RT @Supafrank: Purposeful and emotive. Love it. 'Little Sun is a work of art that works in life.' http://t.co/q3Wh0QWj Found via #howtogrow @WolffOlins
SALT
35,000 students + alums getting money-smart
Belkin
People-inspired products
Todd Simmons in this year's Co.Design 50
Wolff Olins executive creative director Todd Simmons is a member of this year's Co.Design 50, a group of people and places who are pushing the boundaries of their disciplines into promising new directions.
Read more here.
Designing the news
Nuances of typefaces and grids may be important but only if they are executing on the answers to bigger questions.
Karl Heiselman + Innovation by Design
Our CEO Karl Heiselman recently joined an all-star group of 27 judges--from MoMA curator Paola Antonelli to Nicholas Felton of Facebook--to identity the best design-driven innovations of the past year. The winners will be unveiled on October 16 in New York. Checkout the finalists here.
New Museum
600% more visitors 400% more members
Giorgio Armani for (RED)
For the first time Giorgio Armani collaborated with an artist from outside Italy and used fabric sourced from outside Italy.
London 2012
£400M sponsorship raised in 1 year
Fast Company Looks Back on London 2012 Brand
The Surprisingly Smart Strategy Behind London’s Infamous Olympic Branding
New York City
Branding the unbrandable city
Olafur Eliasson's Little Sun launches
Making the light that is for all of us into light that is for each of us, the wonderful Little Sun launched today at the Tate Modern. We are delighted to be a development partner for this project. Little Sun is a hugely ambitious work of art by leading artist Olafur Eliasson and engineer Frederik Ottesen that will bring light to millions of people living off grid. Little Sun is a response to today’s global energy challenge. It is a beautiful solar-powered lamp that produces five hours of light from five hours of charging. Its light enables people off grid to study, share, cook and earn.
Thanks to everyone involved in making Little Sun happen.
Tate
Tate redefined the idea of the museum, opening it up to new thinking ‘look again, think again’ and to new audiences ‘for the many, not for the few’
Up & Up
Reinventing Target’s own consumable brands has pushed customer recommendations for up&up to unprecedented heights.