The latest from our world and beyond.
Read, watch and go deeper on what’s happening with us and our work.
Meet Apple's New Brand Mascot, 'Lil Finder Guy'
Global Principal Amanda Munilla explores the buzz behind Apple’s new mascot and their role in a brand’s toolkit for Muse by Clios.
International Women's Day voices
Global Executive Creative Director Emma Barratt speaks to Branding in Asia as part of its IWD Voices 2026 series.
Unafraid to flip the script
Born in the Sixties – a decade that questioned everything – we’ve always thrived on challenge and change.
Why brands are re-embracing the power of the tagline
Verbal Director William Rauscher explains in Design Week why the tagline resurgence isn’t just nostalgia. In an age of complexity, taglines offer clarity.
Optimistic for the world
For 60 years, our optimism has been driven by one belief: there’s always a better way forward. We don’t just ride out change, we lean into it – helping brands turn business shifts, crises and disruption into something stronger than what came before.
New York Botanical Garden hires Wolff Olins for major brand refresh
We’re thrilled to announce that we are partnering with New York Botanical Garden to overhaul their brand identity ahead of a new era for the institution.
