The latest from our world and beyond.
Read, watch and go deeper on what’s happening with us and our work.
Think different, or sink together
Senior Strategist Milan Kendall Shah challenges the copycat playbook, and shares how to build a brand people actually notice.
Inside Fast Company Innovation Festival 2025
Executive Strategy Director Brian Meyers shares his key takeaways from Fast Company Innovation Festival 2025.
Dear 1965, thanks for the blueprint.
As we celebrate our 60th anniversary, we’re revisiting the blueprint that’s shaped us for six decades – and still drives us today. First up: Ambitious for the work.
Blank Street’s rebrand is full-on matcha core
Creative Director George Lavender caught up with Fast Company to explore the Blank Street identity that keeps up – and leaves space for whatever comes next.
AI’s branding problem: Designing what we don’t yet have the words for
Senior Strategy Director Jocelyn Turlan makes the case for the first AI brand that dares. One that throws out the grid and builds a new visual operating system for intelligence.
New York Botanical Garden hires Wolff Olins for major brand refresh
We’re thrilled to announce that we are partnering with New York Botanical Garden to overhaul their brand identity ahead of a new era for the institution.
