The latest from our world and beyond.
Read, watch and go deeper on what’s happening with us and our work.
AI’s branding problem: Designing what we don’t yet have the words for
Senior Strategy Director Jocelyn Turlan makes the case for the first AI brand that dares. One that throws out the grid and builds a new visual operating system for intelligence.
Why Japan and Korea are outsmarting Western brands with mascots
Creative Director Matthew Haysom explores how Western brands can catch up: by creating mascots that humanise products, build emotional stickiness, and generate measurable growth.
By leaning into change, luxury is learning to thrive
Global CEO Sairah Ashman writes for Fast Company on how leading brands are responding to change, shifting from exclusivity to experience-led and quiet luxury.
The people behind the pivot: Engagement within brand transformation
Senior Engagement Director Melissa Priestman delves into the people behind the pivot – and what it really takes to make change meaningful.
3 ways brands can win back consumer confidence
In her latest Fast Company article, Global CEO Sairah Ashman explores three actions brands can take to turn the tide and drive positive consumer sentiment.
Wolff Olins flips junk food marketing on its head for activist group identity
David Stevens sits down with Design Week to share more on the thinking behind Bite Back’s new identity and brand voice.
