Job title: Head of Strategy and Coach
Office location:New York

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Melanie McShane

Hello. I’m a strategist. I do a lot of “what are we for”,” where are we headed”, and “what if” work with complex organizations in the public eye.
After university I made weird and wonderful interactive digital things for WPP, BT and Orange. Then I headed to Wolff Olins, because brand was in the boardroom and digital wasn’t (then).

It’s been a wild ride since – whether fighting for global rights with Amnesty International, or helping PwC’s leadership break free of the big 4. It’s taken me from to the nomadic farmers of Mongolian steppe with the Asian Development Bank, to the shining retail empires of Shinsegae in Korea. And then in 2012 I joined Wolff Olins New York.

Stateside, I’ve been focused on helping technology companies like Skype, Microsoft and Google to do amazing things with billions of people. Sometimes inventing the future, sometimes making stuff. Frequent trips to Silicon Valley only serve to feed my fascination with the impact of technology on society. I have a robot vacuum cleaner and look forward to full automation.

Q & A

What’s been your proudest moment since joining Wolff Olins?
That’s between me and the NSA.

What word or phrase do you most overuse at work?
"Every company is a tech company. Also, there are no tech companies." "Use the product." " You could totally do that!"

What is your secret superpower?
I am a secret agent provocateur.

Tell us something about Wolff Olins that no one knows?
We don’t do blue pens.