Identities of the decade

Design blog Under Consideration has recognised the work of Wolff Olins nine times, more than any other brand consultancy, in its review of the most relevant brand identities of the past decade. The list profiles 40 corporations, products and services believed to have used their identities to ‘shape perception in their consumers’ eyes and minds’. Brand identities developed by Wolff Olins include GE, Unilever, (RED), NYC and AOL. To read the article go to www.underconsideration.com. 

25 January 2010

Brand in 2010

Wolff Olins strategist Frank Striefler is today featured in Adweek talking about the five principles brands should embrace in 2010. Frank says ‘Let's stop confusing excuses with reasons. Let's use this recession as a reset button. Let's make business more innovative and the world a more interesting place’. To read the article go to www.adweek.com 

13 January 2010

Wallpaper* Design Awards 2010

Living Proof’s hair care range No Frizz has been selected by Wallpaper* magazine as one of five nominees for its Best Grooming Product category in its annual Design Awards. Wallpaper* had praised Living Proof’s packaging, designed by Wolff Olins, for its ‘simple grey and white vessels’ which ‘make their frizz-control intentions clear from the start’. To learn more go to www.wallpaper.com. 

11 January 2010

Innovation hires for Wolff Olins

Today Wolff Olins welcomed industry figures Frank Striefler and Eric Wilmot to its New York office. Both hires reflect the company’s commitment to delivering growth and new value to clients in the fast changing environment of the new decade. Frank was previously at advertising agency TBWA\CHIAT\DAY and Media Arts Lab where he helped shape some of the most iconic brands in the world, including Apple and Nike. Eric joins from frog design where he spearheaded a sustainability and innovation offering leading a range of programs with brands such as Intel and GE. 

6 January 2010

World first

Abed Bibi, managing partner of Wolff Olins Dubai, is today featured in the Kipp Report commenting on the decision to rename the world’s tallest building the Burj Khalifa. Abed commended the name change saying that it will connect and unite the UAE region rather than promote one particular city. He went on to conclude that the hardest task will be to ‘change the perception that people have of the building - and its association with Dubai’. To read the article in full go to www.kippreport.com

5 January 2010

NYC most popular US tourism destination

Mayor Bloomberg today announced that New York City is the ‘most popular tourist destination in the country’ for the first time in 20 years. With over 45 million visitors to the city in 2009, NYC fared better than other US tourist hotspots such as LA and Orlando where tourism has declined significantly. The NYC brand was developed by Wolff Olins in 2007. See more at http://www.reuters.com.

4 January 2010

Defining moments

In the last week of the last decade Fast Company has recognised Wolff Olins work for London 2012 as one of the 14 most influential design moments from the past ten years. And design blog Brand New has selected AOL as the best new identity of 2009. To learn more about London 2012 go to www.fastcompany.com and to read the Brand New article go to www.underconsideration.com

1 January 2010

Ten for 2010

Wolff Olins tonight launched its Ten for 2010 project with an exhibition and talk at its London office in partnership with Wallpaper* magazine. The event highlighted ten innovations that will have a big impact on the way people work, play, travel and relax in 2010. The inventors of Gapminder, Enhanced Editions, Nokia Money and Crossbreed shared with guests the idea behind their innovation, explaining how it became reality and their plans for 2010. To learn more about the project go to www.wolffolins.com/tenfor2010. 

17 December 2009

AOL uncovered

AOL’s new brand identity as created by Wolff Olins was today uncovered at the New York Stock Exchange. In an exclusive interview given to Fast Company, Sam Wilson, Jordan Crane and Paul Worthington give behind the scenes insight into the new brand strategy and explain why the new brand could be from the future. To read more go to www.fastcompany.com

10 December 2009

Public ranks Macmillan top

Wolff Olins client Macmillan Cancer Support has been ranked number one in the new Charity Brand Index. The survey of the top 100 charities was commissioned by PR Week and Third Sector, the magazine for the voluntary sector. It asked 3000 people across the UK for their views of charities. Amongst other things, they looked at impact, trust, and whether the charity is a cause they care about. Learn more at www.thirdsector.co.uk.

11 November 2009

ArabAd highlights

Abed Bibi, managing partner of Wolff Olins Dubai, is today featured in ArabAd Magazine discussing the state of branding, how to brand build in an economic downturn and the Middle East’s most successful brands. To read the article go www.arabadmag.com. 

20 October 2009

Skype appoints Wolff Olins

Skype has appointed Wolff Olins, TBWA\ and Rapp to collaborate on the development of its brand and business strategies. Ije Nwokorie, senior strategist at Wolff Olins said, ‘Skype has the ability to transform the way people around the world connect. Its potential is unprecedented, we are delighted to be a partner on that journey’. 

14 October 2009

Werner Jeker talks at Wolff Olins

Werner Jeker, luminary of Swiss poster design, today spoke at Wolff Olins London about his most influential work from the past 40 years. This event is part of Because, a series of talks that explore how ideas are generated and brought to life. 

8 October 2009

Worldwide package design competition

It was announced today that Wolff Olins has won a prestigious platinum Pentaward best of category for its package design of Living Proof’s No Frizz and a bronze award for Frito–Lay’s TrueNorth. The Pentawards are the only worldwide competition exclusively devoted to package design in all its forms, across 5 major sectors. To find out more go to http://www.pentawards.org.

5 October 2009

Living Proof for breakfast

Today Wolff Olins New York hosted its first brand breakfast with Living Proof CEO, Rob Robillard. Over forty marketers came to learn about Living Proof’s unique approach to launching a new brand in tough times, in particular how to create big impact in a high-investment category with a small marketing budget. 

24 September 2009

Come fish with us

As part of a new open forum exploring how brand-led innovation drives business forward, today Wolff Olins in New York launched Come Fish With Us, a new initiative for clients looking for bright ideas for their businesses. Wolff Olins are offering an hour of their time for a casual conversation with a head of design, strategy or managing partner to see how they can help navigate uncharted waters. No strings, no decks, no new business pitch. Just good ideas. 

23 September 2009

Brand engagement for breakfast

HR and internal comms professionals today joined Wolff Olins and HR Magazine to consider the issue of brand engagement. Barclaycard and Booz & Company shared their experiences and initiated a debate chaired by Sian Harrington of HR Magazine. To learn more about the themes discussed, go to www.hrmagazine.com.

10 September 2009

Lunchbox reinvented

PepsiCo this month launched its new range of food for kids, Planet Lunch. Wolff Olins worked with product designers, nutritionists, learning experts, the School Foods Trust and PepsiCo’s marketing and R&D teams to create new range of 100% natural playful snacks – and a specially designed lunchbox – on sale exclusively at 500 Sainsbury’s supermarkets. More at www.planetlunch.co.uk and read the story in The Observer.

31 August 2009