The Future of... Boredom: 5 Types of Boredom and How to Focus on the Most Creative Kind

Scientists have long theorised that boredom is multifaceted and that we can feel ‘bored’ in more ways than one. But how can we make sure that when we are bored, we are bored in the creative state, rather than destructive?

 In his latest column for Little Black Book, David Stevens, Strategy Director here at Wolff Olins, explores the five types of boredom and how to focus on the most creative kind. Read the article here.

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