Wolff Olins is a global brand consultancy that’s ambitious for the work and optimistic for the world. We’re here to help our clients defy convention, redefine expectations and ignite positive change.


Our Approach

We unite brand, culture and experience to drive impact inside and outside an organisation.

Brand

In a world that demands new and better, no one can afford to stand still. Your brand can be a catalyst for change, helping you supercharge your transformation efforts and drive business performance. Wolff Olins fuses maths and magic to turn your vision for tomorrow into something people can feel today.

Insights and measurement

Identify your unique equities and opportunities using qual and quant research designed to give you clarity on what’s important and where to go next. 

Purpose and brand strategy

Define your aspirational north star including why you exist, what makes you special, and how your brand comes to life in a compelling and actionable way.

Brand architecture and portfolio strategy

Organise your brands and products for the future and design systems to help people understand and navigate your offer.


Verbal identity

Use the power of language to distinguish your brand with the right name, tone of voice, and messaging for your audiences.

Visual identity

Create a cut-through expression of your strategy across logo, colour palette, bespoke typography, imagery, motion, sound, haptics, and more.

Activation and governance

Plan and design your launch/rollout to build momentum internally and externally and help you manage your brand into the future.

Culture

When it comes to realising your business and brand ambition, a ‘good’ organisational culture is not good enough. You need the right culture for the journey ahead. We use creativity and inspiration to help you shape your internal culture, energise your employees, and retain top talent.

Employee value proposition

Define a compelling ethos for talent that conveys why their work matters and what they can expect in return.


Culture strategy and leadership narrative

Articulate the values, beliefs, behaviors, and foundational principles that support your organisation’s ambition.

Employer brand expression

Bring the brand to life for current and prospective talent via design, messaging, communications, and campaigns.

Change and learning programs

Create behavior-led tools, training, and rituals to build and reinforce the culture strategy and employee value proposition.

Workplace branding and experiences

Design the signature moments, events, and environments that evoke a feeling and disproportionately impact your employee experience.

Experience

Brand Experience has become bland experience, fixated on the functional. Optimisation won’t ensure success as people’s expectations soar and their attention depletes. Your brand must realise its unique power to unlock new value for people and your business. We design transformative brand experiences that move people and organisations where they need to go.

Experience strategy

Define a holistic future state vision, strategy and roadmap for your brand across all touchpoints to drive growth and relevancy.

Experience innovation

Unlock growth and delight customers through experience enhancements and bold, new-to-world experiences that redefine your category and business.




Experience ecosystem design

Craft and prototype captivating experiences that bring the brand to life across the ecosystem, breaking through the category and fostering meaningful emotional connections.

Experience implementation

Cross functional collaboration to bring new experiences to market, gather feedback, and evaluate their success via key metrics.

Team

We’re a bunch of sharp thinkers and creative makers on a mission to do the best work of our lives—and always enjoy the ride.

  • Aaron Smith, Global Principal
  • Abigail Dennis, Global Head of HR and HR Director London
  • Alex Lewis, Senior Engagement Manager
  • Alex Poriadina, Senior Designer
  • Amanda Munilla, Global Principal
  • Andrew Lee, Finance Director
  • Anna Ferkingstad, Associate Engagement Director
  • Annelise Alexander, Strategy Director
  • Astrid D'Hondt, Associate Creative Director
  • Bianca Bensemann, Executive Director for Growth
  • Brian Meyers, Executive Strategy Director
  • Brooke Dougherty, Executive Assistant
  • Carolyn McKeown, Marketing Manager
  • Cassie Simpson, Programme Co-ordinator
  • Catreen Yoon, Senior Designer
  • Charles Wright, Global Principal
  • Charlie Stott, Global Principal
  • Charlotte Sallis, In House Content Designer
  • Chloe Rinaldi, Senior Engagement Manager
  • Christine Arakelian, Executive Director
  • Claire Hillier, Executive Assistant
  • Claire Stuart, Senior Engagement Director
  • Courtney Hickey, Senior Engagement Director
  • Daniel Stettler, Strategist
  • Draeger Gillespie, Associate Motion Director
  • Eddy Lee, Senior Designer
  • Elin Morris, Engagement Director
  • Emily Castle, Strategy Director
  • Emily Thomas, Associate Engagement Director
  • Emma Barratt, Global Executive Creative Director
  • Erik Yang, Associate Creative Director
  • Estelle Wackermann, Managing Director
  • Etienne Godiard, Senior Motion Designer
  • Finn O'Brien, Associate Creative Director
  • Flora Gouin, Engagement Director
  • Franc Falco, Design Specialist Director
  • Gauthier Ajarrista, Senior Strategist
  • George Adams, Creative Director
  • George Lavender, Creative Director
  • Georgia Hamberger, Marketing Executive
  • Grace Paik, Strategy Director
  • Guy Marshall, Executive Engagement Director
  • Hannah Sinha, Marketing Director
  • Hanni Randell-Bateman, Strategy Director
  • Heavenly Tucker, Studio Host
  • Helen Sims, Senior Designer
  • Hong-Ann Nguyen, Associate Engagement Director
  • Hugo Smith, Content Designer
  • Huiyu Yang, Junior Designer
  • Ina Faerber, Senior Engagement Director
  • Ioana Boldor, Senior Engagement Director
  • Iona MacDonald, Engagment Director
  • Iossie Ng Lei, Associate Creative Director
  • Jake Hougham, Business Development Manager
  • James McNaught, Creative Director
  • Jamilya Kulambayeva, Designer
  • Jan Eumann, Executive Creative Director
  • Jane Boynton, Senior Creative Director
  • Jessica Bigio, Executive Director
  • Jessica Yan, Creative Director
  • Jheanelle Bell, Senior Assistant Controller
  • Jiin Choi, Junior Designer
  • Jill Iannazzi, Head of Human Resources
  • Jocelyn Turlan, Senior Strategy Director
  • Joe Waterfield, Associate Creative Director
  • Jonny Isaacson, Creative Director
  • Jood Alasfoor, Junior Strategist
  • Julia Race, Senior Director
  • Jun Hong, Senior Designer
  • Karina Stolf, Senior Designer
  • Kate Elkin, Strategy Director
  • Kate Pfeil, Strategy Director
  • Katherine Pisarro-Grant, Associate Verbal Director
  • Kellie Carey, Marketing Director
  • Larissa Maris, Engagement Director
  • Lau Huaranga, Associate Creative Director
  • Lavanya Sivakumaran, Engagement Director
  • Luca Di Lorenzo, Designer
  • Lucy Gadkari, Strategy Director
  • Lynsey Petruskevich, Senior Engagement Manager
  • Manlio Minale, Executive Director
  • Manoj Bhate, Global CFO
  • Marina Ammirato, Executive Director
  • Markus Nonn, Associate Creative Director Environments
  • Matt Welch, Engagement Director
  • Matthew Haysom, Creative Director
  • Max Zimmerer, Designer
  • Melissa Chavez, Associate Creative Director
  • Melissa Priestman, Senior Engagement Director
  • Michael Karam, Finance Controller
  • Michele Kim, Senior Strategy Director
  • Milan Kendall Shah, Senior Strategist
  • Millie Tyler, Senior Designer
  • Oscar Warr, Senior Designer
  • Paris Coote, Engagement Manager
  • Patricia Debono, HR Generalist
  • Paul Forbes, Compliance & Experience Administrator
  • Rachel Lancaster, Senior Manager, Growth
  • Rebecca Wood, Engagement Manager
  • Remy Laughlin, Senior Strategist
  • Roxanne Gonzales, Engagement Manager
  • Sairah Ashman, CEO
  • Sammy Page, Senior Strategist
  • Scott Cress, Creative Director
  • Scott Townsin, Associate Creative Director
  • Sho Kubota, Strategist
  • Shradha Bhatia, Strategy Director
  • Shreya Sharma, Junior Strategist
  • Silvia Caballero Alcala, Strategist
  • Simon Chong, Senior Creative Director
  • Simone Fletcher, People Experience Advisor
  • Stewart Davies, Senior Creative Director
  • Tara Gale, Global Resourcing Director
  • Thomas Wilder, Global Principal
  • Toby McIntosh, Senior Commercial Accountant
  • Tom Wason, Global Principal
  • Vinay Mistry, Senior Creative Director
  • Wayne Deakin, Global Principal
  • William Rauscher, Verbal Director
  • Winston Duke, Senior Motion Designer
  • Yash Agarwal, Senior Client Finance Analyst
  • Yelena Ford, Strategy Director
  • Yiting Nan, Motion Designer