We help organisations transform their impact
We do three things
Set your directionSee more +
Diagnosis, measurement, insight
We identify opportunities you can uniquely own by analysing your business, your market, and cultural shifts in the world.
Purpose, positioning, proposition
We define your north star: why you exist, what makes you unique and what you’re here to do in a compelling and differentiating way.
Brand and portfolio architecture
We create names that make you stand out and design systems to help customers navigate your offer and demonstrate your ambition to investors.
Innovation and customer experience
We help you create products and services, and a whole customer experience, that give new and better ways for people to engage with you.
We support you in building the case for the change ahead at all levels and design ways to bring both influencers and challengers on the journey.
Reinvent your presenceSee more +
We activate your purpose and proposition with the fundamental creative building blocks all brands need: from logo and colour palette through to bespoke typography and imagery.
Sonic, motion and sensory identity
We ensure your brand’s expression is more than just a logo: it should be able to communicate through motion, as well as creating a presence in a non-visual way through sound, haptics and materiality.
We’ll help you translate the essence of your identity into a practical and intuitive interface, so that it’s easy to navigate and thrive in the digital space.
Verbal identity and messaging
Words are powerful, so we make sure you have a distinctive tone of voice and messaging that’s right for your brand.
Launch and activation
We design the experience and the events of your launch, internally and externally, and help you keep momentum post-launch.
Realise your transformationSee more +
Culture, EVP and employee experience
We help define your future organisation: its values, what it offers employees, and what it should feel like to work for you.
We help your people understand what needs to change, through communication, activation and change champion programmes.
We help your people learn how to do things differently, through online social learning, face-to-face workshops and mentoring.
Toolkits, guidelines and metrics
We equip your people with the practical tools they need to make change happen, and to measure progress.
We raise the performance of marketing departments, by redefining their mandate, structure and operations.
Wolff Olins workshops were creative and stimulating with bespoke tools and exercises that kept our global retail leaders focused and mindful of how rapidly employee and customers worlds are changing.
Angela Ahrendts DBE
Senior Vice President, Apple Retail
Wolff Olins disrupted the status quo, reimagined us as a user focused organisation and empowered all of us.
Chief Executive Officer, Skype
Wolff Olins helped us define our brand and purpose, and I look with pride at the impact they have had on our successes over the past six years.
Chief Executive Officer, FutureLearn
Working with Wolff Olins has been an energising and empowering experience. We've arrived at a real sense of purpose for our future.
President, Expedia Worldwide
Wolff Olins understood the complexity of our federation and the cultural nuances of our audiences, from fundraisers to donors across markets. They’ve helped us create a strong and optimistic sense of one.
Chief Executive Officer, Oxfam
The highest quality strategic thinking and executional delivery: Wolff Olins were essentially business partners to us.
Chief Customer Officer of Premier Inn & Restaurants, Whitbread
Wolff Olins gave us more than a brand, together we created a breakthrough in the beauty industry.
Chief Executive Officer, Living Proof
Early stage startups are just different — we make big bets and we make them quickly. Wolff Olins took that in their stride without sacrificing the integrity of the design. The design system we built together will grow with us into the future.
Chief Operational Officer and Co-Founder, Modern Fertility
Wolff Olins helped us create the brand of what is essentially the first open, universal language for the Internet of Things.
Chief Executive Officer, Zigbee Alliance (Dot dot)
Wolff Olins helped to take (RED) from an idea on a napkin to a tangible, visceral vision.
Activist and founder, (RED)
Microsoft is like the rain. You either love the rain or you hate it. Wolff Olins dances in it.
Brand Creative Director, Microsoft
The rebrand that Wolff Olins led has been an inspiring way to bring our belief ‘Good Health Can’t Wait’ to life.
Co-Chairman, Dr. Reddys
We want to bring music to every single person and bring it to every moment of their life.
Chief Executive Officer, Spotify
Wolff Olins took our DNA and developed it into a new and refined brand identity setting us up for the next ten years of growth.
Philippe von Borries
Founder, Refinery 29
Wolff Olins combined deep respect for a 146 year old cultural icon with the willingness to question everything as we explored the essence of the Met brand.
Senior Vice President Marketing and External Relations, The Metropolitan Museum of Art
Wolff Olins genuinely understand what it takes to make creative change stick - challenging orthodoxies, uniting stakeholders and turning highly creative vision into on the ground reality.
Senior Partner, McKinsey & Company
The collaboration we’ve had with Wolff Olins has been a big step change for our business. Open Power has made us a very unique company in the utility space.
Chief Executive Officer, Enel
Wolff Olins' insights and creativity were invaluable in helping to elevate takeout as a dining choice. Our new brand helped us grow orders by 21% and revenue by 36%.
Barbara Martin Coppola
Chief Marketing Officer, Grubhub
We have been blown away with the work the team has done which is a key ingredient in helping us achieve the big ambition of transforming how global public health works.
Founding Partner, BroadReach
Wolff Olins helped us realise the dream of a new type of bank built by people to solve people's problems - not push product and where customers can be a co-founder - not a number.
Chief Executive Officer, Tandem
The rebrand was a chance for us to demonstrate what the healthcare experience should be for patients. We challenge conventions of healthcare by making it simpler and less frustrating for patients to access the care they need, when they need it.
Chief Executive Officer and Co-Founder, ZocDoc
Little Sun opens up urgent discussion about bringing sustainable energy to all from the perspective of art.
Artist and Founder, Little Sun
We selected Wolff Olins as we were confident they’d push GSK out of our comfort zone and enable us to develop a new brand that was fit for our future as GSK. The team at Wolff Olins worked with us from the development of our purpose and brand strategy through to our brand launch and beyond. Their super power is a combination of their ability to understand GSK’s strategy, how to use brand to deliver this strategy and how to engage and further inspire our audiences through their creativity. They are a true end-to-end partner and have helped make the ambition for our new brand a tangible reality.
Brand Implementation Lead, GSK
Wolff Olins fostered a deep working relationship with our team, which spurred incredible creativity. The new identity for Instacart reflects our aspirations of modernity and familiarity, and provides a solid platform upon which we continue to build. It’s exactly what we needed at this moment in our journey as a company and as a brand.
Executive Creative Director, Instacart
With the help of Wolff Olins, we wanted a bold move to stand out. We needed to harness and retain the positive equity of the past, while pivoting to focus on the future. Now we are part of the conversation as to how customers and clients' needs are changing and how our business model has changed to deliver for them.
Global Head of Brand and Marketing, abrdn
Since EE launched in 2012, it has captured the hearts of customers across all demographics – topping the service charts by offering the best network and service in the UK. We now have a strong brand that can stretch into new areas beyond connectivity which is why 10 years on from our launch we have chosen EE to become the flagship brand for all our consumer activities. I am particularly grateful to Wolff Olins for working with us to shape and create such as strong brand and to see that it has remained so relevant one decade on.