Rediscover the lost art of the Design Ethos
Rediscovering, or even identifying, your Design Ethos sets up your whole organisation. It clarifies what all facets of the brand mean to you. And it helps teams to create with a shared mindset, not just police each other’s layouts.
Wolff Olins' Global Executive Creative Director, Emma Barratt, and Strategy Director, David Stevens, explore the importance of having a Design Ethos, sharing four brands that demonstrate exactly why it is vital, in recent article for Little Black Book.
Read the article here.