Behind the GSK Rebrand that Brings Science and Tech to Life

o signal the biggest corporate change at GSK for 20 years, Wolff Olins helped refresh GSK’s brand, to bring to life its purpose, strategy, voice and culture. These updates were designed to reflect a GSK focused on driving innovation in the field of biopharma, with new ambitions for patients, shareholders and GSK people.

To share more on the design thinking behind the project, Emma Barratt, Wolff Olins Global Executive Creative Director, sat down with Little Black Book. Read the full article here.