Don't believe the hype–rethink brand experience

With new technologies and innovations constantly changing the way we live and interact, the world is redefining by the minute what it means to be 'modern'.

Wayne Deakin, Global Principal at Wolff Olins, shares the most notable changes in our lifestyle, and discusses how brands can rethink brand experience to stay up to speed, in recent article for Marketech APAC - Read it here.