Blurred identities, composable and conscious brands

Our CEO Sairah Ashman spoke at tech conference Collision yesterday in Toronto, unpacking some of the key thinking around modern brands here at Wolff Olins.

Following her talk, Sairah has written for Creative Brief BITE, exploring three influencing factors that we believe will play a major part in the future of brands: blurred identities, composable brands and conscious brands. Read the article here.