The latest from our world and beyond.

Read, watch and go deeper on what’s happening with us and our work.

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Thinking

Why brands are re-embracing the power of the tagline

Verbal Director William Rauscher explains in Design Week why the tagline resurgence isn’t just nostalgia. In an age of complexity, taglines offer clarity.

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Inside

Optimistic for the world

For 60 years, our optimism has been driven by one belief: there’s always a better way forward. We don’t just ride out change, we lean into it – helping brands turn business shifts, crises and disruption into something stronger than what came before.

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Events

Design – The Architecture of Great Experience

Creative Director Matthew Haysom and Global Executive Creative Director Emma Barratt joined Hyundai Card DaVinci MOTEL – a three-day cultural festival in Seoul.

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Thinking

Think different, or sink together

Senior Strategist Milan Kendall Shah challenges the copycat playbook, and shares how to build a brand people actually notice.

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Events

Inside Fast Company Innovation Festival 2025

Executive Strategy Director Brian Meyers shares his key takeaways from Fast Company Innovation Festival 2025.

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Clients

New York Botanical Garden hires Wolff Olins for major brand refresh

We’re thrilled to announce that we are partnering with New York Botanical Garden to overhaul their brand identity ahead of a new era for the institution. 

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