We set the agenda on business and brand
Branding - a dirty word that could clean up our planet
Ahead of the COP26 summit in Glasgow, Anj Joseph, Strategy Director at global brand design agency, Wolff Olins, offers some key brand communications tips for politicians interested in being part of the fight against climate change.
The Future Of Anti-Heroes: Why Archetypal Heroes Are So Boring and 5 Ways Brands Can Embrace Their Dark Side
As ghosts and ghouls dominate our screens and return for Halloween, Wolff Olins' David Stevens asks whether traditionally virtuous heroes are dead meat - and if brands need to embrace their inner demons
Why Women's Networks Are More Important Than Ever
4 tips for seeking, and giving, mentorship
A new era is upon us. Which are the Conscious Brands of the future?
Only 6% of people think businesses should carry on with existing methods. Everyone else, regardless of age, seniority and geography, believes they should challenge convention and create new ways of doing things. But how, exactly, can businesses do this?
For global incumbents, Big Tech platforms and blockchain disruptors alike, the future’s up for grabs in the media and entertainment space. Radical change is well underway, and in this thought piece, our practitioners and partners share their perspectives on this.
With the prospect of smart assistants, alternative realities and machine-based conversations, the domestic space is on the cusp of radical change. Voices from our network debate the shape this could take.