The race to make a better brand
The pandemic is the catalyst for a completely new kind of brand – the conscious brand.
We set the agenda on business and brand
Articles Reports Films
How mergers create magic
Drawing on experience with the likes of WarnerMedia, Sony Ericsson and EE, Robert Jones gives four rules to follow to achieve merger magic
AXA's People Team are facing the next phase of the pandemic
In our interview series “People Up” we hear from industry leaders who are helping their employees recover, re-ignite and re-imagine a new way to work. Here's our AXA edition.
The next pandemic led movement: Free art
Our Head of New thinking, Robert Jones, brings to light to a new and exciting movement in arts and culture
Reports
Radical Everything
Only 6% of people think businesses should carry on with existing methods. Everyone else, regardless of age, seniority and geography, believes they should challenge convention and create new ways of doing things. But how, exactly, can businesses do this?
Play Reconfigured
For global incumbents, Big Tech platforms and blockchain disruptors alike, the future’s up for grabs in the media and entertainment space. Radical change is well underway, and in this thought piece, our practitioners and partners share their perspectives on this.
Home Reconfigured
With the prospect of smart assistants, alternative realities and machine-based conversations, the domestic space is on the cusp of radical change. Voices from our network debate the shape this could take.
The Automated Leader
Automation, we’re told, destroys jobs. Big data gives unprecedented power to its owners and algorithms create filter bubbles. Now, AI has invaded the C-suite. So what’s the next chapter in this story?