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Undoing the own goal: How the European Super League should have engaged its stakeholders
Engagement Director Guy Marshall looks back at the recent announcement of the European Super League and reflects on how damaging bad stakeholder management can be.
Leadership lessons: Microsoft, BlackRock and Lime on building conscious brands
This week we hosted the Conscious Brands 100 event, where Microsoft’s General Manager – Brand Lori Gross, BlackRock’s Global Chief Marketing Officer Frank Cooper III, and Wayne Ting, the Chief Executive Officer of Lime, shared their insights on how to lead and build conscious, purpose-led brands.
Introducing the Conscious Brands 100 Report
To help define where brands are on their conscious journey, we’ve created the Conscious Brands 100. Our aim is to help gauge how a brand measures up today and ultimately how it can be more conscious tomorrow.
A new era is upon us. Which are the Conscious Brands of the future?
Only 6% of people think businesses should carry on with existing methods. Everyone else, regardless of age, seniority and geography, believes they should challenge convention and create new ways of doing things. But how, exactly, can businesses do this?
For global incumbents, Big Tech platforms and blockchain disruptors alike, the future’s up for grabs in the media and entertainment space. Radical change is well underway, and in this thought piece, our practitioners and partners share their perspectives on this.
With the prospect of smart assistants, alternative realities and machine-based conversations, the domestic space is on the cusp of radical change. Voices from our network debate the shape this could take.