We set the agenda on business and brand
HOW BRANDS CAN NAVIGATE A HYBRID FUTURE
2 Minutes With … Jan Eumann, ECD at Wolff Olins
The Year the Green Lion Roared in Cannes
A new era is upon us. Which are the Conscious Brands of the future?
Only 6% of people think businesses should carry on with existing methods. Everyone else, regardless of age, seniority and geography, believes they should challenge convention and create new ways of doing things. But how, exactly, can businesses do this?
For global incumbents, Big Tech platforms and blockchain disruptors alike, the future’s up for grabs in the media and entertainment space. Radical change is well underway, and in this thought piece, our practitioners and partners share their perspectives on this.
With the prospect of smart assistants, alternative realities and machine-based conversations, the domestic space is on the cusp of radical change. Voices from our network debate the shape this could take.