What does it actually take to become the first ever Conscious Brand? In this piece we dive deeper into what defines a conscious brand and how you can measure your own brand against the scale
COVID-19 is threatening the future of the airline industry, but there is an opportunity to address these challenges and offer a better experience for their customers, and the world.
No brand can afford to be lost for words right now and the right verbal identity toolkit will ensure you won’t be. Here are a few simple principles to help you and your brand step up and into more meaningful conversations
Uber Boat by Thames Clipper has just launched. Here's some of the thinking behind the new partnership brand
Only 6% of people think businesses should carry on with existing methods. Everyone else, regardless of age, seniority and geography, believes they should challenge convention and create new ways of doing things. But how, exactly, can businesses do this?
For global incumbents, Big Tech platforms and blockchain disruptors alike, the future’s up for grabs in the media and entertainment space. Radical change is well underway, and in this thought piece, our practitioners and partners share their perspectives on this.
With the prospect of smart assistants, alternative realities and machine-based conversations, the domestic space is on the cusp of radical change. Voices from our network debate the shape this could take.
Automation, we’re told, destroys jobs. Big data gives unprecedented power to its owners and algorithms create filter bubbles. Now, AI has invaded the C-suite. So what’s the next chapter in this story?
