I am a strategist with four years’ experience exploring the whole marketing communications mix. I started out leading campaign strategy for a start-up climate change NGO, and from there joined the Omnicom Group on its marketing world tour Accelerate Graduate program.
A historian by training, I’ve always been interested in how people organize around and interact with the ideas and institutions that make up the world we live in. Today’s brands are powerful concepts with tangible roles to play in our social, work and private lives. I get excited making their impact on us as positive as possible, combining thoughtful design, useful technology, and captivating content in the process.
I joined Wolff Olins in 2014, working in the education, consumer technology, culture and media sectors.