The lion’s share of Robert’s time at Wolff Olins is spent mentoring (people/projects) and running workshops. The central focus is to help clients work out what they want to stand for and how they’ll stand out – and help them never to stand still. He’s always been fascinated by words, by design, and by organisations. The style he uses can best be described as facilitative – bringing other people along with a bit of gentle pushing. Initially he looks for the biggest possible ambition for the client and then works to make sure that desire is maintained, and hits both commercially and socially.
Through his standout writing (The Big Idea, 2008), and teaching (setting up the brand leadership masters course at UEA), Robert’s aim is to bring something new into Wolff Olins every year.
His client list includes Barclays, Camelot, Oxfam and Virgin.