We’re creative thinkers doing work that matters

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What makes us special

Ambitious for the work

We believe brands can transform how we think and live – creatively, culturally and commercially. We’re not interested in superficial or incremental change. We make things different to make a difference.

Optimistic for the world

We believe the future should be better than the past. We constantly question the status quo. There’s always a better way. Our job is to find it – a task that never stops.

Child of the 60s

Wolff Olins was born in the heady days of the 1960s, when anything seemed possible and everything was up for change. We still breathe the naive optimism of the age.

Pushing for progress

Changing things for the better, means being open to change ourselves. We’re always searching for new and better ways to do our work, move things forward and be transformative, whether that’s with new technology or new ways of thinking.

For people

Our work is driven by real people – customers, employees, citizens. We’re known for democratising industries that don’t always reflect or work for real life. Things like banking, technology, art, education and healthcare.

With humanity

What matters most is impact – achieving big things for our client, their business and the audiences they serve. How we do it matters too. We always work with thoughtfulness, boldness and care.

Our studios


Our London studio has been a part of our story from day one. Our home for more than 50 years, it’s the birthplace of many iconic brands that have withstood the test of time and evolving markets. Now based in Southwark, the team continues its legacy of driving new ways of thinking of brands.

New York

Located in the heart of Manhattan’s historic Financial District, our New York studio partners with both new and established brands - including New York City itself. Since opening in 2001, it has been boldly reimagining organisations in every industry from culture to tech.

San Francisco

Since 2012, our San Francisco office has thrived in the land of tech startups and rapid innovation. Situated between the cliff of Telegraph Hill and the Embarcadero, where the first television image was transmitted, we’re convinced that this is a prime location for getting things done.

Join us

We're looking for the best thinkers, designers and educators to help us imagine the new and reimagine the established.

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