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We create transformative brands that move businesses, people and the world forward.
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Featured News

A new identity for Sandals and Beaches Resorts
Global Principal Thomas Wilder and Executive Strategy Director Brian Meyers share more on the evolved visual identity, designed to span customer experience and internal culture.

How Verbal Identity Helps Everyone Speak Brand
Katherine Pisarro-Grant and William Rauscher explore how to make verbal identity work across entire organisations to help everyone sing in harmony.

Embracing “Change-Responsiveness” as the most important skill for organisations in 2025
Senior Director, Culture, Julia Race lays out a blueprint for building responsive organisations that are empowered, creative and ready for what’s next.

A design refresh for Lloyds
Creative Review explores our partnership with Lloyds, delving into the refreshed design philosophy in service of the new positioning ‘Lloyds moves everyone forward’.

A new identity for Ubisoft’s flagship game, Anno
It's Nice That unpacks our work for Ubisoft Anno, from being tasked with “sparking a desire to build”, to using physical materials and traditional methods to imbue every aspect of the design system.

A New Era For Decathlon
Global CEO Sairah Ashman caught up with Barbara Martin Coppola, Decathlon CEO, on Decathlon’s recent transformation from sports retailer to sports brand and her advice to other leaders navigating similar journeys.

The power of weird
Global CEO Sairah Ashman explores how deviating from the norm and standing out from the pack through weirdness can be a powerful business tool, for Forbes.

Inside Wolff Olins new branding
Here, Wayne Deakin, global creative principal at Wolff Olins, explains how they addressed the challenge