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We create transformative brands that move businesses, people and the world forward.
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Featured News
Blank Street’s rebrand is full-on matcha core
Creative Director George Lavender caught up with Fast Company to explore the Blank Street identity that keeps up – and leaves space for whatever comes next.
Why Japan and Korea are outsmarting Western brands with mascots
Creative Director Matthew Haysom explores how Western brands can catch up: by creating mascots that humanise products, build emotional stickiness, and generate measurable growth.
By leaning into change, luxury is learning to thrive
Global CEO Sairah Ashman writes for Fast Company on how leading brands are responding to change, shifting from exclusivity to experience-led and quiet luxury.
3 ways brands can win back consumer confidence
In her latest Fast Company article, Global CEO Sairah Ashman explores three actions brands can take to turn the tide and drive positive consumer sentiment.
How Verbal Identity helps everyone speak brand
Katherine Pisarro-Grant and William Rauscher explore how to make verbal identity work across entire organisations to help everyone sing in harmony.
A design refresh for Lloyds
Creative Review explores our partnership with Lloyds, delving into the refreshed design philosophy in service of the new positioning ‘Lloyds moves everyone forward’.
The power of weird
Global CEO Sairah Ashman explores how deviating from the norm and standing out from the pack through weirdness can be a powerful business tool, for Forbes.
Inside Wolff Olins new branding
Here, Wayne Deakin, global creative principal at Wolff Olins, explains how they addressed the challenge
