Wolff Olins' David Stevens on creating a brand voice

“If you want your brand to be remembered, chosen, loved, recommended… you’ve got to get people talking. If you’re the kind of person who believes that’s best achieved by offering them dry information, endless proof points, instruction manuals, legal clarity… then fine, good luck to you.”

Strategy Director here at Wolff Olins, David Stevens, explores how to establish a powerful brand voice in recent interview for BrandFetch.