Beyond the hype: What marketers need to know about crypto

Whether it’s brands placing their bets and diving deep into the metaverse, celebrities spending big on NFTs, or companies adding Bitcoin to their balance sheets, Crypto continues to play an outsized role in the cultural conversation and the minds of marketers in 2022.

In this article for WARC, our Strategy and Insights Director Simon Kearney looks beyond the hype at the shifts that will fundamentally change the the way marketers create the brands of the future.