Most Innovative in the World
Today we’re really thrilled to announce that Fast Company has voted us in their list of the world’s Most Innovative Companies. In fact, we’re number one on the list in the Design sector, ahead of some tough competition.
We were chosen specifically because we’ve ‘helped brands create dynamic identities that respond to major technological shifts such as voice interaction and the Internet of Things’. Our brand identity for the IoT consortium Zigbee Alliance gets a special mention, and we’re recognised for our belief that ‘purely visual identity is no longer sufficient to capture a brand’s DNA. Identities need to adapt to platforms and users’ needs’.
There’ll be more from us on the evolution of identity soon. In the meantime, read more about what Fast Company has to say about us, and our peers, here.