I set up and lead the teams which create and manage some of the world’s biggest brands such as Google, Skype and Intel.
After numerous years in digital agencies, I realised that despite working on the very centre of a brand’s purpose and expression, actually speaking to their most senior people was a rarity. Here at Wolff Olins I make sure that it is the leaders who decide on the future of their organisations. My approach allows them space to truly lead and to find their own answers.
I am a specialist in technology and telecommunications sectors so I am constantly looking to the future.
In my free time I allow myself a touch of nostalgia: Lego.