Searching for new perspectives is something I believe is necessary for good design. At Kingston University, you were as likely to find me in the studio as you were to find me taking laser-cut letterforms to wind tunnels, gathering motion sensor data on my bike, or interviewing performers at drag shows. I even got a qualification in falconry along the way. Getting stuck in the contexts surrounding each project allowed me to produce work with substance and understanding at its core.
This ambition is something I brought with me to Wolff Olins, where I’ve been able to compose music using the sonic landscape of Dubai, try my hand at bee keeping and engage in debates on social equality with global tech leaders.
I believe that clients themselves benefit by seeing from new perspectives, too. The most rewarding work involves using my position to bring the voices of activists and everyday people directly to clients to make sure that positive change is being made on the inside, as well as on the outside. Even if that change is small, it’s worth the effort.