As Creative Director, I design better ways for organisations to live in the world. Since joining Wolff Olins in 2010, I’ve worked on projects across many sectors. I’ve worked with Qatar Museums to define the cultural vision for a whole country and region, and led the team that created Genesis Beijing – a brand and experience for every mood. Closer to home, I set the National Lottery on the way to changing another generation of lives.
In all my work, I’m excited by the creative challenge of bringing a strategy to life, across everything an organisation says and does. As Coach of our Creative Community, I also enjoy helping more junior designers reach their full potential.
Before joining this studio, I worked at award-winning, London-based Browns. I’m originally from Perthshire in Scotland and in my spare time you’ll find me exploring the open roads on my on my pride-and-joy, the Triumph Speed Triple. (Another brand I’ve had the privilege to work with here.)