Having worked in digital for about 15 years I consider myself to be a digital native, despite being way too old! I’m also your classic T-shaped person, so whilst user experience is my core skill, I started off as a graphic designer, became an interaction designer within product development, I’ve run a design research company and been service design director inside a healthcare innovation incubator. I love variety. My worse fear is routine!
I joined Wolff Olins in 2015 because I really believe experience is where brand lives these days, and so I guess the best description of my role is helping in the creation of brand-defining experiences that dovetail seamlessly with user needs. Or put another way, making people smile.