To me, being a Strategist means helping clients make big bets and smart moves.
At Wolff Olins, I’ve had a hand in everything from macrotrends research to brand strategy to UX design. I’ve also spent a lot of time exploring how organizations can use partnerships and collaborations to grow.
My favorite projects have been with companies in fast changing industries – tech, media, and law in particular. I get most excited about moments where new technologies are colliding with entrenched routines and cultures.
A few other random things about me: I’m fascinated by the globalization of sports, believe strongly in the power of biomimicry, and love using slang and nicknames.
Before joining Wolff Olins, I studied Behavioral Science at the University of Pennsylvania.