As Managing Principal, I set up and lead the teams that create and design some of the world’s biggest brands.
My work often brings together tech and retail, using digital to help people do more and live better. I partnered with Virgin Active’s CIO and CMO to imagine and implement a new set of immersive gym experiences, helped create and launch EE, and worked with Skype’s leadership team to grow the phenomenon leading up to its $8.5bn integration into Microsoft. Most recently, I led the full development of Team Knowhow for Dixons Carphone, a new services brand with the ambition to be the UK’s no.1 technology support provider.
I operate at board level, combining problem solving and creative collaboration. I’m also responsible for leading our London studio, where I ensure the conditions are right for our people to thrive and do the best work of their lives.