When I was at college I read Wally Olins’ book Corporate Identity, and said ‘I want to work there’. I didn’t really expect it to happen or to have stayed here for so long.
The best thing about Wolff Olins is the people. In my role as Lead Coach for our London office I get to spend quite a bit of my time working out how we create the right conditions for our people to thrive and do the best work of their lives.
The rest of the time you can find me leading teams, using creativity to help businesses change. Businesses like Tate, Macmillan Cancer Support and Camelot. I believe what we do can really create a positive impact in the world – not just making things look better but making things better. So I spend quite a bit of time trying get inside the head of the end user, as well as listening, challenging, making stuff and sometimes drawing bad diagrams.
I find being nice to people generally gets you where you need to go. And keeping things simple.
When I’m not in the studio I’m likely to be cycling or hanging out with my kids.