I’ve been immersed in different cultures from a young age, which really prepared me for a career in Brand Strategy. It has given me an appetite for discovery, the flexibility to look at things from many angles and a deep interest in people and culture (from corporate culture to street food!)
After college I embarked on a career in management consulting, moving over to business strategy and into consumer insights. I found my ‘home’ in brand strategy, that magical place where business strategy, insights and design come together.
I joined Wolff Olins in November 2016 after a five year stint at American Express. Before that, I had the enormous pleasure of working with Wally Olins at Saffron, as well as Consumer Insights positions at Philips, eBay, and strategy roles in Telefonica and Accenture.
As a die-hard urbanite, living in New York is perfect for me, but I need to retreat to my native Spain every so often to replenish my pantry with goodies.