Hello. I’m a strategist. I do a lot of “what are we for”,” where are we headed”, and “what if” work with complex organizations in the public eye.
After university I made weird and wonderful interactive digital things for WPP, BT and Orange. Then I headed to Wolff Olins, because brand was in the boardroom and digital wasn’t (then).
It’s been a wild ride since – whether fighting for global rights with Amnesty International, or helping PwC’s leadership break free of the big 4. It’s taken me from to the nomadic farmers of Mongolian steppe with the Asian Development Bank, to the shining retail empires of Shinsegae in Korea. And then in 2012 I joined Wolff Olins New York.
Stateside, I’ve been focused on helping technology companies like Skype, Microsoft and Google to do amazing things with billions of people. Sometimes inventing the future, sometimes making stuff. Frequent trips to Silicon Valley only serve to feed my fascination with the impact of technology on society. I have a robot vacuum cleaner and look forward to full automation.