Before I began life at Wolff Olins, I lived and worked in India for 6 years. I kicked off my career in the world of advertising (BBDO, M&C Saatchi-i) and branding (FITCH), before I started my own venture in the mobile app space (Moodoo).
Taking the path less travelled gave me first-hand insight into different businesses and markets, but it also gave me a deep appreciation for understanding people – and what they really want – as the key to unlocking your brand’s success. Numbers and facts don’t always reveal the full picture… Getting into the heart and mind of the consumer, across different cultures, is what I love to do.
Prior to Mumbai, I graduated in Modern Languages (French and Italian) from the University of Oxford.