I’m a designer with over 4 years experience working at studios in London and New York (including Spin, Unit Editions and Pentagram). Having come from a very craft-based and print-heavy background, I’m in the process of building on a strong foundation, expanding my skill-set and horizons. Although I love tangible things like books and records, typefaces, architecture and contemporary furniture, I’m interested in beginning to experiment with different types of media and embracing the Wolff Olins ethos.
I think it’s important to let each brief develop it’s own process, allowing new ways of working to drive innovative solutions. By recognising the unusual or unexpected details of a particular project, I believe it’s essential to help the client (and customer) re-connect and re-engage with their product or service in a new and exciting way, bringing cultural (and commercial) value.