Chris Arakelian is the Head of Business Development for Wolff Olins, NA. Over the course of her 20+-year career in agency side marketing communications, Chris has worked closely with client partners, strategists and creatives to establish custom programs that define brand value, purpose and culture, garnering measurable impact in the marketplace. She works with internal teams across offices to identify and solve clients’ problems while building cross-functional momentum. Chris spent 10 years at NYC brand consultancy, CBX, working on CPG and corporate rebrands as Senior Account Director then VP, Engagement. Chris was also a Senior Account Director at Sterling Brands. She holds a BFA from Rhode Island School of Design where she majored in Graphic Design while pursuing Modern Culture & Media Studies at Brown University. In 2017, Chris began as Visitor Professor of Design Thinking at Rutgers University Center for Innovation Education and most recently at NYU STERN.