As Design Director at Wolff Olins I believe that design can go fundamentally deeper than visual graphics to develop new ways companies think, behave, and grow.
I am passionate about the tension between user experience versus user expectations in design, and how all of the work we produce should ensure that they are both addressed with equal importance. It’s my role as a design director to allow that ambition to be realised across all of our design projects – one of the great advantages of Wolff Olins is that I am fortunate to work with people who have the energy and drive to truly make this happen everyday.
Whilst at Wolff Olins, I have been able to work on projects in both Europe and the Middle East that really impact people. Working with amazing clients that share our goal of creating experiences that add real value to users of the brands we collaborate with.