Listen up


A couple of weeks ago Robert, our Head of New Thinking, asked people here which podcasts they listen to, on business and brand. He was putting a list together for students taking the MSc in Brand Leadership, which he teaches at the University of East Anglia. It became a particularly lively email thread, so we thought we’d share our recommendations here.

“Andreessen Horowitz’ podcast is a treasure trove of briefings, histories and forecasts about most of the trends our clients come to us to navigate. Whenever I kick off a project or a pitch, I always run a search for what this podcast has had to say on the topic.” (Zami)

Dear HBR:
“Every episode explores how to deal with a different workplace challenge. It’s super insightful for anyone learning to lead (or struggling to be led), and a great guide for students starting out as well as consultants trying to design better cultures.” (Zami)

How I Built This
“Guy Raz from NPR interviews everyone from Howard Schultz to Ben & Jerry about how they started and built their businesses and brands. They talk about what worked, what didn’t, what it cost them and what they learnt. It’s human, considered and revealing.” (Amy)

Masters of Scale
“The true stories can be a good antidote to naive misconceptions about disruption and hyper growth.” (Charles)

What it Means: A Forrester podcast
“Essential listening for anyone interested in customer experience.” (Colin)

Under the Skin with Russell Brand
“The more recent episodes, especially, are perception-shifting conversations with leading thinkers on power, truth and making positive change.” (Paddy)

IDEO Futures
“This has some interesting ideas about design in business. I’ve recently been enjoying #42 on the wisdom of Peter Drucker.” (Paddy)

Esther Perel’s ‘Where Should We Begin?’
“She’s a Belgian psychotherapist, known for exploring the tension between the need for security and the need for freedom in human relationships. This podcast is a series of one-off counselling sessions with couples of all shapes and sizes. Fascinating.” (Jem)

The High Low
“Hosted by British journalists, Dolly Alderton and Pandora Sykes, it’s basically a heap of content recommendations drawn from popular culture – from the trivial to the political – analyzed in a refreshing way and linked to the zeitgeist.” (Jem)

On Being with Krista Tippett
‘This tackles the enduring questions that gave rise to our spiritual traditions and resonate across centuries: what does it mean to be human, how do we want to live, and who will we be to each other? For anyone with doubt.” (Jem)

The Bottom Line with Evan Davies
“It’s really grounded and easy to listen to. The researchers delve into the mundane to find stories in the everyday, avoiding sensationalism.” (Charlie)

The Bottom Line with Rick Wartzman
“This covers nice world stories that are grounded in a social perspective.” (Charlie)

WorkLife with Adam Grant
“This is a great insight into social psychology and work. It’s excellent for anyone who works, and especially for those looking to make work better.” (Katie)

Data Skeptic
“This does a solid job of explaining why data isn’t always the silver bullet for every business problem, why recommendation systems are hard, why engagement is nonsense and why it’s easy to mess up time-series analysis.” (David)

Desert Island Discs
“It’s just a classic.” (Bianca)

What are you listening to? Tweet us @WolffOlins and let us know.

More thinking

Let’s work together

Get in touch