Designing for mega-brands

The PyeongChang event finished last month but the Olympics are still in the news. It’s one of the biggest events on the planet, and one of the most recognisable brands – so what goes into designing for it?

Our Chief Design Officer, Chris Moody, recently joined DesignStudio principle James Hurst (who redesigned the British Premier League identity in 2016) to talk identity, protectionism, and mega-brands.

Have a listen here and let us know what you think.

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