0 Days to lead

The next 90 days are critical for every organisation.
They will define your business, brand and leadership success.

So tap into our experience and creativity, and we can help you find answers.
Not just to get through, but to emerge stronger.
Not just to survive, but to lead.

And lead in a conscious way.
A way that's responsible to your colleagues, customers and communities.
And responsive to existing threats and new opportunities.

We've created an array of practical help, tools and content.
We can help you make the right moves quickly, whatever stage of the crisis you're in.


Get through the crisis

We’ll help you build, in one week, a recovery plan - a response to the current short term pressures to keep your customers informed, engaged and supporting you throughout the crisis. We’ll find ways to use your existing brand, customer proposition and assets in new ways to communicate, position and activate you as a leader in your space to stimulate sales and enhance your brand reputation.

We’ll bring together an elite team of brand strategists, designers and writers to create a clear narrative and set of actions to respond to both the practical and emotional needs of your most critical audience at this time - customers. We’ll identify how your competition is responding to the crisis, as well as best-in-class exemplars to inform the stance and activities you could be undertaking to reinforce your brand and deliver for your customers at this time.

Giving you the focus and tools you need to keep customers close and invested in your success throughout the crisis. Get in touch with us at 90days@wolffolins.com if you’d like to learn more.

The Recovery plan can be combined with the People booster and the Future brand map to create an integrated brand approach to drive near term customer and employee confidence and engagement, and longer term positioning to accelerate beyond the pandemic.

Beyond this, we can help you:

  • adjust your short term brand strategy and proposition to reflect the emotional and practical needs of your audience
  • amplify your brand values to guide actions across your organisation
  • build a messaging framework to communicate your actions to all audiences
  • signal this intent through the short term stand-out of your brand identity and brand experience

All to restore trust, re-invigorate sales and protect market share.

Here’s more insight on the need to be practical and quick.

Energise your people

We’ll help you create, in one week, a People booster – a simple intervention to assess the current mood of your organisation and crowdsource ways to help your people stay positive and committed today and think inventively about the future.

Designed to work quickly and directly with your own people, our experts will host an interactive online session with a cross-section of up to 50 employees. The outcome will be an immediate diagnostic of how your people feel, a summary of best practice and employee-generated ideas, plus a set of prioritised actions leaders can take in the near and mid-term. All designed to boost engagement, re-ignite your people experience and enhance your employer brand.

Giving all of your employees an opportunity to shape the future and keep your leaders on the front foot. Get in touch with us at 90days@wolffolins.com if you’d like to learn more.

The People booster can be combined with the Recovery plan and the Future brand map to create an integrated brand approach to drive near term customer and employee confidence and engagement, and longer term positioning to accelerate beyond the pandemic.

Beyond this, we can help you:

  • define a clear purpose and set of values to focus and motivate employees
  • get clear on your employee value proposition to build loyalty (despite any cuts)
  • use internal comms in creative ways to engage and inspire your people
  • use social learning to educate and upskill your people at scale

All to build commitment, performance and innovation.

We’ve learned a lot from this piece on kindling the imagination of your people.

Power into a new era

We’ll help you create, in a one-week high-value sprint, your Future brand map - a mapping of your landscape, competition and unique possibilities from a brand perspective to ensure you’re on the front foot as you emerge from the crisis.

Using our knowledge and expertise of how brands are evolving (into what we call Conscious Brands) we’ll develop a toolkit that outlines your leadership stance and narrative, the potential moves you could make to strengthen your position and the opportunities you could capitalise on from a business and brand perspective.

We’ll bring together industry expertise, integrated with next generation thinking to give your leadership team a clear sense of how your brand could lead in the new post-pandemic era and what this could mean for your offer, customer experience, communication and culture. Get in touch with us at 90days@wolffolins.com if you’d like to learn more.

The Future brand map can be combined with the Recovery plan and the People booster to create an integrated brand approach to drive near term customer and employee confidence and engagement, and longer term positioning to accelerate beyond the pandemic.

Beyond this, we can help you:

  • reimagine your category based on new customer needs and behaviours
  • redefine you brand strategy to make sure it’s well placed to help all its stakeholders
  • rethink your brand architecture, to address new expectations and help you grow  
  • signal this intent smartly through your brand identity and brand experience 

All to maintain relevance, differentiation and stimulate growth.

This article sees the pandemic as a portal to better ways of doing things. And here’s more on how the crisis could change business models.