Wolff Olins Entrepreneur
WO Entrepreneur is a collaborative skillshare between Wolff Olins London and aspiring product-focused start-ups. Born out of a simple drive to deliver tangible positive impact, this is about brand in action - rather than a campaign.
Inspired by doing
Our world is buzzing with change--increasingly transparent, immediate and connected. In a world where 10 year strategies no longer work, do we even know what will happen tomorrow? This unpredictability can be scary and thrilling. Truth is, it is now forever offset by the wonderful new ways in which we engage with products. Brand and product engagement are becoming one, and more and more entrepreneurial businesses get to the heart of that crossover to delight the customer. It’s not what you say – it is what you do, period.
We wanted to celebrate this new world, and to learn from it. While entrepreneurship and young start-ups, in particular, have long been a source of inspiration, today, they matter more than ever. The combination of addiction to change and hands-on product skills is what we think delivers a great brand engagement –- an engagement that makes the company’s purpose really tangible. WO Entrepreneur is about learning how to do this in a variety of ways. It is also about giving back.
What’s on the inside
3 things, really - Give. Learn. Share. Together with the start up, we will co- create a solution to a specific business challenge to help move its business forward. We will share our breadth of brand and creative insight, and facilitate finding the answers through the brand lens. On that journey, we will be seeking to gain deeper insights on how actual products are built and used to engage with customers in real ways. But first and foremost, we’re excited to dive into the environment of a young business and cross-share new, agile ways of doing business. We’ll be sharing and blogging about our learnings along the way, so watch out for updates to come!