Whtespace Case Study

Noise-Free Inspiration

Sharing ideas and inspiration is a part of our DNA at Wolff Olins. Our employees, probably a little like you, send and receive a lot of emails around links, but the problem is that these emails often end up getting lost or disrupting productivity. As a part of an internal initiative to address a real world need and experiment with new models, our aim was to create a tool for people to gather the best of the web while managing the noise that goes along with it.

Do. Learn. Do.

In partnership with the innovation studio Prehype, we brought our first digital product to life. Following a path of “Do. Learn. Do.”, we worked in short iterative sprints to publically release Whtespace in three month’s time. Our product and brand idea was centered on the need to effortlessly share and receive inspiration without the hassle of perpetual interruption. This desire to create an inspiring, yet noise-free environment informed the design and development of the site and bookmarklet.

One Inbox at a Time

Since we soft released Whtespace in May, over 27,000 emails have been sent and 2,511 bookmarks have been saved. The simplicity of Whtespace enables anyone to participate; all you need is an email address.