Home Reconfigured

Home Reconfigured

Our experience of life at home is changing in fundamental ways. We recently asked members of our network to share their views on this topic here. There are contributions from our leadership team, senior practitioners and clients from TeamKnowHow and MMB Networks (key to our zigbee alliance work). Th...

by Wolff Olins - 06 Jun 2017

Hacking the future workplace

Hacking the future workplace

In October our London team moved into our new office in Bayswater. Like all change, the move was anticipated with some trepidation, but quickly was unanimously voted a change for the better. But at Wolff Olins we don’t rest on our laurels. And to maintain the momentum and positive energy of the move...

by Wolff Olins - 04 Jan 2017

Tech Report: Context is Everything

Tech Report: Context is Everything

A group of scientists have recently declared that we have entered a new geological age, the Anthropocene. I have often thought of Digital as an epoch rather than a channel or medium and this is a useful analogy when we are considering the real-world impacts of our Digital strategy. The eras of Digit...

by Wolff Olins - 28 Nov 2016

Is technology a catch (’em) all?

Is technology a catch (’em) all?

I can hear the pitch rooms right now…“Pokémon Go but for dating.” “Pokémon Go but for groceries.” “Pokémon Go but for emergency boiler repair.” Technology is nothing if not faddy, and those of us that were wondering where Augmented Reality’s (AR) killer app was going to come from have now been answe...

by Andrew Dobson - 03 Aug 2016

How experience is accelerating the world

How experience is accelerating the world

Change is the only constant. Organisations are increasingly understanding and appreciating the value of being experience led. What does this mean for businesses? That the potential of UX thinking will continue to add more value to customers and the world, and that companies will become more equipped...

by Kartik Poria - 19 Jul 2016

The race to own the home - part 2

The race to own the home - part 2

In yesterday’s post, Jenna Law, our UX DIrector discussed the race to own the home and revealed which companies are currently leading the way and what that means for ‘true home brands.’ To cap off her post, she looks through the lens of the customer and what this means for the future of brands. We l...

by Jenna Law - 28 Jun 2016

The race to own the home - part 1

The race to own the home - part 1

In this two-part post, Jenna Law, our UX Director, explores IoT and specifically its impact on the race by brands to own the home.  To kick it off, Jenna discusses how such a lofty ambition begins with smart integration and looks at the brands approaching it the right way. Nearly every client that ...

by Jenna Law - 27 Jun 2016

Technology and reconnecting with the human

Technology and reconnecting with the human

Along with our recent addition Sieun Cha, our new Creative Director in London (check out her thoughts on how to make sense of 8 billion touchpoints here), we are proud to welcome Andy Dobson, our new Technical Director, who will spearhead Wolff Olins’ technical division; a team spread throughout the...

by Andrew Dobson - 20 Jun 2016

Putting the group in group cycle: A Q&A with Andy Caddy and Dael Williamson

Putting the group in group cycle: A Q&A with Andy Caddy and Dael Williamson

Last week Virgin Active launched The Pack; a new group cycle product created and built in collaboration with Wolff Olins. Caroline Goodwin, Delivery Director at Wolff Olins and member of The Pack team, had a chat with Andy Caddy, Group CIO and Dael Williamson, Enterprise Architect about their experi...

by Caroline Goodwin - 19 May 2016

How to create a connected experience

How to create a connected experience

Recently our friends and collaborators at Virgin Active launched The Pack, a new digitally connected group cycling experience. It’s a product that reimagines every aspect of group cycling: from the studio layout, to the screen design, to the in-class activities themselves. But in order to design the...

by Daniel Greene - 11 May 2016

How to get your new on

How to get your new on

NewCo kicks off today and our San Francisco office is proud to be a part of the impressive and inspiring lineup. In celebration, our design team in SF has been thinking about what it takes to stay on top of the new new in a city with the insatiable appetite for the next big thing.  In San Francisco...

by Wolff Olins - 06 Oct 2015

On HoloLens and other brand marketing

On HoloLens and other brand marketing

Last week Microsoft pulled a blinder. I’d only just started getting excited about Magic Leap’s new patents when Microsoft – of all brands – published a polished film visualizing their new AR device. Not since Amazon slapped a logo on the side of a drone on the day of a bad tax announcement has the n...

by Tom Wason - 02 Feb 2015

In defense of driving

In defense of driving

Like nearly every industry, automotive companies showed up in full force last week at the Consumer Electronics Show in Las Vegas touting the latest advancements in technology. It’s an era of disruption within the industry due to brands like Tesla re-defining performance and efficiency through techno...

by Zami Majuqwana - 02 Feb 2015

Hollywood and AI

Hollywood and AI

What the advent of robotics means for our cultural world In our innovation-obsessed society, there’s a lot of talk about automation, about robots, about the end of jobs and of supercomputers. This is the adoption of technology as corporate tools. Elon Musk has been in the news recently saying the s...

by Dan Gavshon Brady - 25 Nov 2014

Beta than ever...

Beta than ever...

We help our clients bring exciting things into the world all the time, but it’s not often that we get to do it for ourselves. Alongside a new strategic direction and consolidated offer (more on that soon), we’ve also completely overhauled our website and approach to content globally. Today we are t...

by Camilla Grey - 20 Nov 2014

Reality bytes

Reality bytes

Living with a smart phone these days is a lot like taking two dates to the same dance. You want to spend 100% focused attention on your real life and your online life, but both are too important to let go. So we’ve all turned into jugglers; a race of strong-necked multi-taskers constantly looking u...

by Nick Schwanz - 12 Nov 2014

I'm scared of tech                                                                                         (Back to the Future)

I'm scared of tech (Back to the Future)

I’ve come to the conclusion that I know nothing about technology, and it’s freaking me out.

by Danielle Zezulinski - 02 Jul 2014

How to name a merger

How to name a merger

This is the question that the newly merged Dixons and Carphone Warehouse have had to answer. Their solution: Dixons Carphone. 

by Wolff Olins - 22 May 2014

What do you learn for?

What do you learn for?

Innovations in education are missing much of what makes it so special. We need to remind ourselves that learning is not just about economics. Earlier this month, I had my first official university reunion, and have been thinking about my time there. I have also been involved in two types of teachin...

by Wolff Olins - 06 May 2014