Q&A with Everett Katigbak: Inside Fast Growing Brands

Q&A with Everett Katigbak: Inside Fast Growing Brands

Interview by Marian Chiao Everett Katigbak, brand manager at Pinterest and environmental design manager at Facebook before that, recently spoke to us about branding from the inside.

by Wolff Olins - 29 Aug 2013

What makes you special?

What makes you special?

By Melissa Andrada You’re an entrepreneur. You’ve identified a gap in the market and come up with a product with huge potential for growth. The problem? You’re not the only one. 

by Melissa Andrada - 11 Apr 2013

Brand: What’s missing from your startup strategy

Brand: What’s missing from your startup strategy

By Sam Wilson Another acquisition, another day: early this week, Yahoo snatched up Summly, a mobile product startup. Since falling under the leadership of Marissa Mayer, the struggling Internet giant has been making aggressive moves to bring in killer talent and innovation by acquiring the rising s...

by Sam Wilson - 27 Mar 2013

What Startups Need. Part 3: Future

What Startups Need. Part 3: Future

We recently put together a quick Survey Monkey on what startups need, which we shared with founders and entrepreneurs in our network at Wolff Olins. We’ve been sharing our analysis of the results in a couple of posts on the Wolff Olins blog (see our previous posts What’s the single biggest challenge...

by Melissa Andrada - 14 Nov 2012

What Startups Need. Part 2: Advice

What Startups Need. Part 2: Advice

We recently put together a quick Survey Monkey on what startups need, which we shared with founders and entrepreneurs in our network at Wolff Olins. We’ll be sharing our analysis of the results in a couple of posts on the Wolff Olins blog (see our previous post What’s the single biggest challenge fa...

by Melissa Andrada - 01 Nov 2012

What Startups Need. Part 1: The Challenge

What Startups Need. Part 1: The Challenge

By Melissa Andrada We recently put together a quick Survey Monkey on what startups need, which we shared with founders and entrepreneurs in our network at Wolff Olins.  We’ll be sharing our analysis of the results in a couple of posts on the Wolff Olins blog.

by Melissa Andrada - 24 Oct 2012

[Survey] What do startups need?

[Survey] What do startups need?

Hey readers, We’ve created a survey on what startups need, to gather insights for our General Assembly classes + our WO Entrepreneur initiative. If you have a moment and a POV on this, please share your opinions here: https://www.surveymonkey.com/s/8KVZTT3

by Wolff Olins - 04 Sep 2012

Q&A with Splash.FM founder Jason Fiedler

Q&A with Splash.FM founder Jason Fiedler

  By Sam Liebeskind  Since Splash.FM had its public launch a few weeks ago, co-founder Jason Fiedler has been busy watching the start-up grow and making constant changes.  A friend of Wolff Olins, he took a few minutes to chat with strategist Sam Liebeskind about the early-stage site and his plans t...

by James Kape - 01 May 2012

Brand Shouldn't Be a Dirty Word for Startups

Brand Shouldn't Be a Dirty Word for Startups

A few months ago, we attended a class called “Making Something People Love” taught by Alexis Ohanian, co-founder of Reddit and director of marketing at Hipmunk. In his intro, Alexis admitted that the class was like a Branding 101 class, but he didn’t want to use the word “brand.”

by Melissa Andrada - 09 Feb 2012