Hacking the future workplace

Hacking the future workplace

In October our London team moved into our new office in Bayswater. Like all change, the move was anticipated with some trepidation, but quickly was unanimously voted a change for the better. But at Wolff Olins we don’t rest on our laurels. And to maintain the momentum and positive energy of the move...

by Wolff Olins - 04 Jan 2017

Is technology a catch (’em) all?

Is technology a catch (’em) all?

I can hear the pitch rooms right now…“Pokémon Go but for dating.” “Pokémon Go but for groceries.” “Pokémon Go but for emergency boiler repair.” Technology is nothing if not faddy, and those of us that were wondering where Augmented Reality’s (AR) killer app was going to come from have now been answe...

by Andrew Dobson - 03 Aug 2016

How experience is accelerating the world

How experience is accelerating the world

Change is the only constant. Organisations are increasingly understanding and appreciating the value of being experience led. What does this mean for businesses? That the potential of UX thinking will continue to add more value to customers and the world, and that companies will become more equipped...

by Kartik Poria - 19 Jul 2016

How to make sense of 8 billion touchpoints

How to make sense of 8 billion touchpoints

Recently, we welcomed Sieun Cha as Creative Director at Wolff Olins London. Prior to us, Sieun served as Creative Director at Method where she led multi-disciplinary teams delivering integrated brand, product and service experiences for clients including Lush, Sky, Skype, Deutsche Telekom, Google an...

by Sieun Cha - 15 Jun 2016

Putting the group in group cycle: A Q&A with Andy Caddy and Dael Williamson

Putting the group in group cycle: A Q&A with Andy Caddy and Dael Williamson

Last week Virgin Active launched The Pack; a new group cycle product created and built in collaboration with Wolff Olins. Caroline Goodwin, Delivery Director at Wolff Olins and member of The Pack team, had a chat with Andy Caddy, Group CIO and Dael Williamson, Enterprise Architect about their experi...

by Caroline Goodwin - 19 May 2016

How to create a connected experience

How to create a connected experience

Recently our friends and collaborators at Virgin Active launched The Pack, a new digitally connected group cycling experience. It’s a product that reimagines every aspect of group cycling: from the studio layout, to the screen design, to the in-class activities themselves. But in order to design the...

by Daniel Greene - 11 May 2016

Health Warning: Innovating without empathy can be lethal

Health Warning: Innovating without empathy can be lethal

It’s an exciting time to be in healthcare. Many traditional scientific, medical and pharmaceutical companies are broadening and redefining what they do, for health. What it takes to be a successful healthcare company is now beyond scientific, manufacturing and discovery capabilities. It is being abl...

by Mallika Reddy - 16 Nov 2015

Long live the brick and mortar

Long live the brick and mortar

Pirch, recently on the Forbes list of most promising American companies, is a chain of stores that sells high-end kitchen, bath and outdoor products. The CEO and founder Jeffry Sears uses the philosophy of, ‘Stop thinking digital and start thinking human.’ Amen, brother. Pirch hits all the right not...

by Danielle Horanieh - 02 Jul 2015

Creativity + Kanye

Creativity + Kanye

Listening to the recent Zane Lowe Kanye West interview, it struck me how Mr West’s thinking on creativity can be applied to the changing landscape of our own industry. Riffing off a few soundbites from the man himself, here’s some things creatives, and creative businesses, could learn from Yeezus… ‘...

by Daniel Greene - 12 Mar 2015

How to make your tone of voice sing

How to make your tone of voice sing

Brands come to life and express themselves in a variety of ways: from core identity elements such as a logo and typeface, all the way through to service design and user experience. As brands seek to become more human and more engaging, tone of voice becomes a key component in both recognition and d...

by Camilla Grey - 19 Dec 2014

Experiences for (lots of) individuals

Experiences for (lots of) individuals

In our third piece in a short series on creative partnerships, Global Principal Tom Wason on how we design experiences to be more intelligent, responsive, connected and useful for everyone. **

by Tom Wason - 04 Dec 2014

Chin up

Chin up

“Anyone want another drink?”

by Wolff Olins - 04 Jul 2013

The Dark Ages

The Dark Ages

I’ve recently been dealing with a large utility company as a customer. I use the term customer loosely, since at this point I feel a bit like a discarded crisp packet being blown around an empty car park. In the rain.

by Wolff Olins - 08 Nov 2012

Food is the new music

Food is the new music

I was planning a trip home to NYC and the first question I asked my sister is: “Where should we eat?”

by Melissa Andrada - 19 Oct 2012

Watching HBO

Watching HBO

Last night, my mother sent me an email worth sharing with the industry. It’s a pitch perfect example of how any brand would want a mom to react to a digital experience of it. And it speaks to something we really believe at Wolff Olins- brands that make it super easy for people to use and share thei...

by Wolff Olins - 30 Aug 2012

Surprise Me

Surprise Me

            Surprise. 

by Melissa Andrada - 29 Aug 2012

Seeing The Light

Seeing The Light

  I’ve never been to the Church of the Light. I’ve only had the opportunity to see it in pictures. But through the powerful imagery of a sliver of light shining through the subtracted crucifix at the South East facing end of the sanctuary, I feel like I am physically there every time I see it. ...

by Wolff Olins - 18 Jun 2012

A life full of goods, not to be confused with a good life

A life full of goods, not to be confused with a good life

As a self-confessed anti-consumerist, I was not expecting to walk away from a consumer focussed conference feeling optimistic about the future. But after The Big Rethink, the Economist conference held last week, dedicated to rethinking consumers and consumption, that is exactly what I did.

by Wolff Olins - 12 Mar 2012

I Communicate, Therefore I Am

I Communicate, Therefore I Am

Talk to Me is a vastly comprehensive digital innovation exhibit at MoMa NYC featuring a range of works interpreting humans’ interactions with technology, from diagrams and apps to products and spaces. Paola Antonelli, curator of the exhibit describes goal to “explore how objects communicate with us…...

by Wolff Olins - 20 Oct 2011