Your brand...but more

Your brand...but more

Last month, our Head of New Thinking, Robert Jones, wrote an article in the Guardian titled “Brand is becoming meaningless”. As always, the sub-editor had some fun with this title, and it wasn’t quite what Robert meant. But the thinking behind it raises some interesting issues. We don’t look in awe ...

by Rose Bentley - 17 Aug 2015

Healthy strategy

Healthy strategy

Every two weeks Wolff Olins’ strategists invite original thinkers, makers, and doers to share their observations, predictions, and advice about the changing world around us. Last week we welcomed Lenny Naar, a designer-come-strategist with a passion for healthcare and plenty of inspiring ideas abou...

by Zami Majuqwana - 05 Aug 2015

Changing the Budget

Changing the Budget

In a world where we partner with our clients and work as one team to quickly solve problems we need to find a more flexible way to cost and structure our budgets. As the person who designs and oversees the program of work, the budget is a big part of how we put the program together, which naturally ...

by Neridah Leembruggen - 24 Jul 2015

5 moves to drive change in tech culture

5 moves to drive change in tech culture

You need to make big changes at your company. You see it plain as day.  But no one else seems to. The work your colleagues do is complex and specialized.  They view enterprise-wide initiatives as “soft” and irrelevant. This is a frustration we hear all the time from leaders. It’s something we see m...

by John Hearn - 12 May 2015

A non-techie look at Facebook’s F8 developer conference

A non-techie look at Facebook’s F8 developer conference

I’m a news junkie, daily Facebook user and overall Facebook fan. I dig it. It helps me stay connected to friends and family and allows me to share what’s on my mind – which is usually something about my puppy, politics or pop culture. But when it comes to tech, I’m more of an “early majority” than “...

by Katy Mooney - 27 Mar 2015

Creativity vs. Illiteracy

Creativity vs. Illiteracy

We recently kicked off Creativity Vs. X, a series of breakfast brainstorms in New York. The concept is pretty simple: inviting a diverse group of experienced people into our office to shake up their thinking on how to tackle a big social issue they’re all passionate about. With coffee and granola on...

by Amy Lee - 25 Mar 2015

To learn, To change, To grow

To learn, To change, To grow

What does it mean to be in a learning organisation in 2015? The speed of business has never been faster. We know that rapid change is the new constant. How can youmake sure your organisation doesn’t just keep up, but stays ahead? One answer: Become a learning organisation, an organisation with a s...

by Melissa Andrada - 04 Mar 2015

Taking change all the way to the edges

Taking change all the way to the edges

“Amar Kumar was one of our guest speakers at Wolff Olin’s recent leadership summit on Change. As a senior leader in an education business we were particularly fascinated by his ambition to instil more learning into the business itself. Here, Amar outlines how to change the business for a world where...

by Wolff Olins - 16 Feb 2015

Less nodding, more doing

Less nodding, more doing

Ever been in this position? You identify the need for change in your organisation. You set up a taskforce to tackle it and come up with some great answers. You present it to the company. It makes perfect sense, everyone is nodding in agreement. No one would disagree. But a month later nothing has ch...

by Caroline Goodwin - 09 Feb 2015

Thoughts from our New York Summit

Thoughts from our New York Summit

On November 5th in New York, Wolff Olins hosted a select group of 60 leaders, from dozens of industries, to share stories and gain insights about How to Change. We drew inspiration and perspective from an extraordinary collection of speakers. Each shed new light on the moves we need to make to affec...

by John Hearn - 09 Dec 2014

Who needs tools anyway?

Who needs tools anyway?

In the final installment of our series on creative partnerships, Richard Houston looks at tools to scale change and multiply action. **

by Richard Houston - 05 Dec 2014

Reality bytes

Reality bytes

Living with a smart phone these days is a lot like taking two dates to the same dance. You want to spend 100% focused attention on your real life and your online life, but both are too important to let go. So we’ve all turned into jugglers; a race of strong-necked multi-taskers constantly looking u...

by Nick Schwanz - 12 Nov 2014

Thoughts from the summit

Thoughts from the summit

This is a great time to explore what Change means. The nature of change itself is changing, from long-range consultancy programs that focus on business efficiency… to moments of change that are more agile, more democratic, better aligned to the needs of individuals inside and outside the building.So...

by Morgan Holt - 20 Oct 2014

I'm scared of tech                                                                                         (Back to the Future)

I'm scared of tech (Back to the Future)

I’ve come to the conclusion that I know nothing about technology, and it’s freaking me out.

by Danielle Zezulinski - 02 Jul 2014

Sweat the big stuff

Sweat the big stuff

What kind of toothpaste do you use? Which side of the fridge did you return the jam to this morning? How many emails did you flick through and ignore? Do you know for certain? Can you really remember? Do you really care? Routines make life easier. They’re reassuring, consistent and comforting. They ...

by Camilla Grey - 17 Jun 2014

Running change

Running change

It’s that time of year: marathon training season is back. Fitness shop windows feature spandex and high-tech running shoes, there are sales on bulk purchases of energy gels and bars, and the streets are flooded with runners of every shape and size and level all readying themselves to go the distance...

by Danielle Zezulinski - 14 May 2014

The Dissolution of the Church of Apple

The Dissolution of the Church of Apple

Now, let’s play a game. Let’s close our eyes and imagine an Apple store.

by Camilla Grey - 24 Jun 2013