Maintaining momentum after the brand launch

Maintaining momentum after the brand launch

In the run up to a launch organisations break out of the normal, they are forced to think more broadly about how their business is positioned and perceived from multiple stakeholder perspectives. Managers work more collaboratively as they are determining how the collective experience and organisatio...

by Mallika Reddy - 08 Jun 2016

Thriving on disloyalty

Thriving on disloyalty

We’re on the top floor of the Whitechapel Gallery on a grey February afternoon. Outside we’re surrounded by tower cranes, as the glass boxes of the City edge further into the old east end. Inside, thirty arts marketers come together to talk about how their world – and branding in particular – is shi...

by Robert Jones - 06 Jun 2016

That Coke repositioning made me do a cry

That Coke repositioning made me do a cry

The greatest brand of the 20th century is catching up, and that’s a shame. Businesses have always understood that by appealing to a person’s emotions rather than their rationality, they can create huge desire for their products. This was the founding principle of mass marketing in the early 20th cen...

by Dan Gavshon Brady - 02 Feb 2016

Open for business

Open for business

Today, dynamic and vibrant brand identities are no longer just the preserve of broadcast channels or tech start ups. Established businesses in critical industries like health, finance and energy do not have to be constrained playing by a traditional, monolithic corporate rulebook when it comes to t...

by Chris Moody - 27 Jan 2016

UX & Brand: A Marriage Made in Heaven

UX & Brand: A Marriage Made in Heaven

At what level should UX operate? As a community of practitioners, UXer’s have become the advocate of the user. We’ve convinced our clients to undertake the research to understand user needs and goals; we’ve developed tools to help communicate and work with those needs. But what about the needs of th...

by Sarah Morris - 12 Nov 2015

Pensions in uncertain times

Pensions in uncertain times

Last month, The Pensions and Lifetime Savings Association (previously the National Association of Pensions Funds) announced their new purpose: to help everyone achieve a better retirement income. Pensions. Before this work, nothing about that word felt relevant to me — I hadn’t put any thought into...

by Ben Gibbs - 10 Nov 2015

What I Mean by Promise + Delivery

What I Mean by Promise + Delivery

This week, we welcome Tim Allen as Wolff Olins’ first North American President. Tim comes to us having led world-class product, experience and technology teams at Amazon and R/GA. Over 18 years, Tim has collected numerous patents and awards as he’s sought to help companies build human-centered exper...

by Tim Allen - 18 Sep 2015

Is Google’s New Logo a Moonshot?

Is Google’s New Logo a Moonshot?

For a company trading in the expansion of the known universe, giving a logo a short back and side will inevitably fall flat. Pixel perfection it may be but snarky designers will still sneer; others may wonder ‘Where’s the moonshot?’ To all you naysayers and doubters I say 'Don’t be so hasty.’ Let’s...

by Neil Cummings - 08 Sep 2015

Your brand...but more

Your brand...but more

Last month, our Head of New Thinking, Robert Jones, wrote an article in the Guardian titled “Brand is becoming meaningless”. As always, the sub-editor had some fun with this title, and it wasn’t quite what Robert meant. But the thinking behind it raises some interesting issues. We don’t look in awe ...

by Rose Bentley - 17 Aug 2015

What is Tidal’s brand saying?

What is Tidal’s brand saying?

Recently, a group of the world’s biggest musicians gathered on stage for a press conference. A “declaration of independence” (from other streaming services?) was signed. A promo video capturing the super serious gathering ran on television. Oh, and of course, the requisite Illuminati accusations ens...

by Krisana Jaritsat - 18 May 2015

Congratulations to our client Orange!

Congratulations to our client Orange!

Today I’ll be with them as they launch their new strategic plan and brand experience to the world at an event at the Grand Palais in Paris, twenty years on from when we created the brand in the first place. I know they’re as proud as we are of the success of our recent creative partnership in reinve...

by Morgan Holt - 17 Mar 2015

Sweat the big stuff

Sweat the big stuff

What kind of toothpaste do you use? Which side of the fridge did you return the jam to this morning? How many emails did you flick through and ignore? Do you know for certain? Can you really remember? Do you really care? Routines make life easier. They’re reassuring, consistent and comforting. They ...

by Camilla Grey - 17 Jun 2014

Wolff Olins welcomes The Space

Wolff Olins welcomes The Space

The Space, a new creative online platform to showcase the most exciting new digital art, was launched today with the support of artists and tech stars from across the world.

by Wolff Olins - 13 Jun 2014

What do you learn for?

What do you learn for?

Innovations in education are missing much of what makes it so special. We need to remind ourselves that learning is not just about economics. Earlier this month, I had my first official university reunion, and have been thinking about my time there. I have also been involved in two types of teachin...

by Wolff Olins - 06 May 2014

20 reasons why everyone should be Orange

20 reasons why everyone should be Orange

Orange is one of those companies that we’re incredibly proud for. We helped it come into the world in the 90s, we’ve been invited to explore it further over the years since then… but more than that it’s the brand that most clients want to be more like. Why? We asked around the office for 20 Reasons...

by Morgan Holt - 01 May 2014

APIs, Big Data, and the Indonesian election

APIs, Big Data, and the Indonesian election

The world’s largest ever single-day election took place just a few weeks ago in Indonesia. An incredible 187 million people, across 17,000 islands and three time zones cast their ballots in a period of just 24 hours. Of those, 22 million had never voted before, and there were 320,000 candidates to...

by Mark Bosse - 29 Apr 2014

Eight learnings on incubating ventures

Eight learnings on incubating ventures

As a new strategist at Wolff Olins, you get thrown into some pretty exciting work. 

by Wolff Olins - 28 Apr 2014

Here's the lowdown on the new guy, Ije

Here's the lowdown on the new guy, Ije

After 14 amazing years at Wolff Olins, I’m making a move to Apple. As I hand over as CEO of Wolff Olins to Ije Nwokorie I thought I’d leave you with an idea of what you can expect from him: 

by Ije Nwokorie - 23 Apr 2014

A new way to make brands

A new way to make brands

For the last ten Monday afternoons, as winter turned into spring, I’ve been working with my 22 brand leadership students on three real-life client projects. Classroom 2.03 is a bit of a hothouse, literally and metaphorically, so it’s been heady stuff. And week by week, it’s become clearer that the ...

by Robert Jones - 14 Apr 2014