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Noor gets it done

Noor Bank launched its new brand this week - the first step on its path to becoming Dubai’s financial icon.

The Emirate of Dubai recently announced a series of far ranging initiatives to become a global hub for Islamic trade and commerce and Noor Bank will play a pivotal role in making this vision a reality.

Noor Gets It Done is the core of this new brand platform, providing the driving force behind a simpler and a more coherent brand.

The attitude of getting things done has been brought to life by rethinking a spectrum of on- and offline touchpoints from the design of Noor’s branches, to its website, to its forms. The tone of the launch campaign is punchier than previous communications and reflects the bank’s new ethos.

In the coming months, the ultimate realisation of this new brand platform will be understood in the innovative products and a better customer experience that helps people get it done.

We are proud to have worked with the Noor Bank team on bringing this new brand to life and look forward to seeing how this new brand platform will help Noor realise its vision and mission.

Marie Succar is a senior designer and Ameen Malhas is a strategist at Wolff Olins Dubai.