She’s Mary, she’s Ellen. Don’t mess with the spellin’
The latest, greatest addition to our New York team, strategy director Mary Ellen Muckerman, joins today – and does not need a dash between her names. Mary Ellen’s business and consumer insight helped to launch Conde Nast’s Portfolio magazine and shaped in-store and external marketing and merchandising for Target for over ten years. Her client-side perspective adds a valuable new facet to our already diverse group of strategists.
2 January 2008
New Museum opens
Artists, critics, architects, designers, drag queens, models, celebrities, Upper Eastsiders, Lower Eastsiders, Wolff Olins and Lance Armstrong all joined together to celebrate the grand re-opening of the New Museum in New York City. See more of the brand Wolff Olins helped to create at www.nytimes.com and www.flickr.com
1 December 2007
Southbank Centre wins Special Jury Prize
Southbank Centre tonight wins a Special Jury prize at the International Museum Communication Awards 2008. The award was specifically created in recognition of the outstanding scale, vision and ambition of the job. The jury commended the work, calling it ‘arresting, playful, provocative and distinctly urban’. For more, go to www.imca-awards.com
Photograph courtesy of Johnny Ladd.
30 November 2007
Richard Rogers Retrospective
Wolff Olins creative director Marina Willer has showed her latest film at the Richard Rogers retrospective, Centre Pompidou, Paris. The piece acts as an introduction to the exhibition. It shows images of objects sliced in half, celebrating the beauty of mechanics and legibility, a recurrent theme in the architect’s work. That imagery is juxtaposed with Rogers’s voice talking about the vision behind his work. The show is on until 3 March 2008. View the film here.
21 November 2007
All eyes on Ilori
Italian eyewear specialists Luxottica, today launched its new luxury retail brand, Ilori. The company, which owns Sunglass Hut, aims to create a unique brand for sunglasses, through an environment, service level and product range that delivers a modern take on opulence and indulgence. The flagship store on Spring Street, New York is over 4,500 feet and offers mainstream fashion lines, limited editions and new design talent. Wolff Olins worked with the Luxottica team to define its brand strategy, name and customer experience and create a brand that celebrates luxury, craftsmanship and a sense of discovery.
12 November 2007
Paul Smith talks at Wolff Olins
Sir Paul Smith today became the latest ‘Because’ speaker at Wolff Olins London office. The fashion designer shared where he found inspiration and talked through how his collections have changed, his advertising has become more experimental and his stores more eclectic. Because is a series of talks about inspiration, ideas and how they come to life.
12 November 2007
Macmillan wins gold
Wolff Olins is today celebrating success at the DBA Design Effectiveness Awards. The Macmillan Cancer Support brand identity work won gold for what judges called a ‘brave and refreshing redesign ’. Judge Ted Mager, Head of Global Retail Development at Adidas-Salmon said the work was ‘very strong ’ and had really helped Macmillan ‘stand out in a cluttered market ’. For more, visit www.dba.org.uk
30 October 2007
