No Frizz
Living Proof, a new beauty brand created by Wolff Olins, has won the much-coveted Allure Magazine Beauty Breakthrough of 2008 Award for its haircare product No Frizz. Not bad for the company’s very first product release, and it hasn’t even hit shelves yet. No Frizz is currently being presold on online and will be available across Sephora stores from February. More revolutionary products will be launched next year, as Living Proof continues to solve beauty’s toughest challenges with radical solutions. To learn more go to www.livingproof.com21 October 2008
Airtel Digital TV goes live
Bharti Airtel, today launched its Direct to Home service, Airtel Digital TV, in 62 cities across India. Airtel tasked Wolff Olins with creating a brand for its new upscale triple play offer aimed at the high-value, technologically savvy youth of India. Wolff Olins worked with Airtel to create the name and value proposition, as well as designing the set top box, remote control and packaging for the new service. Learn more at www.economictimes.com8 October 2008
Madeira film premiere
A 60 second Madeira Island advert produced by Wolff Olins is today released throughout the UK. The film, commissioned by the Portugal Tourism Board, showcases the region and will be playing in cinemas across London, Manchester, Bristol and Newcastle. The 4 minute version, also produced by Wolff Olins received a number of accolades on its release, including gold at both the City Gate International Festival in Germany and the Plock Festival in Poland earlier this year. Click here to see the film.
Photograph courtesy of Zena Holloway.
26 September 2008
Right Services in Management Today
Management Today has featured Wolff Olins’ Right Services study, which shows that great service organisations, such as Amex, Disney, IBM and Oyster, depend on their brand as a platform for growth. In the article Wolff Olins consultant Ije Nwokorie discusses the importance of brand-led innovation, identifying three key principles and providing practical advice on how to adopt them. Read the article at www.managementtoday.co.uk and download the full report here18 September 2008
Stefano Giovannoni talks at Wolff Olins
Stefano Giovannoni, the designer behind some of Alessi’s most original and iconic products, spoke at Wolff Olins’ London office today as part of the Because series of talks about inspiration, ideas and how they come to life. Stefano’s influential and wide-ranging career includes designs for Fiat, Seiko and Siemens. His work is featured in the permanent collections of MOMA and the Centre Georges Pompidou.
11 September 2008
An Olympic handover
London celebrated becoming the official Olympic Host City with a party for 40,000 in the capital. Revellers exuded optimism and energy when they joined with Olympians, celebrities and musicians on the Mall to mark the historic occasion – an event that was broadcast on national television and across 30 live screens around the country. Today’s handover signifies the start of a momentous four year journey for London 2012, one that will deliver a Games and a legacy for everyone, like never before.24 August 2008
GTF talks at Wolff Olins
Andy Stevens and Huw Morgan from Graphic Thought Facility, one of the most innovative design agencies in the UK, spoke today at Wolff Olins London office, about some of their most challenging design solutions. GTF is renowned for creating quirky, non-conformist design based on strong, straightforward ideas. The event is part of Because, a series of talks that explore how ideas are generated and come to life.
3 July 2008
New head of sales and marketing
Rose Bentley joins Wolff Olins today as head of sales and marketing for the London office. Rose is a former journalist and experienced broadcast presenter with years of experience in PR. Out of the office, she has a passion for cooking and has appeared on the popular BBC show Masterchef.
30 June 2008
Museum next
Robert Jones today marked a new age for museums, at the Communicating the Museum conference in Venice. Speaking to 200 museum marketing people from around the world, in the impressive (though sweltering) surroundings of the Doge¹s Palace, Robert shows how the museums of the future will be much more engaging, connected and cross-cultural - less like cathedrals, more like bazaars. More at www.communicatingthemuseum.com
26 June 2008
Franca Sozzani talks at Wolff Olins
Franca Sozzani, editor of Vogue Italia, talks at Wolff Olins London office about the evolution of one of the most influential fashion magazines in the world. Sozzani discusses how ideas can guide different creative expressions and the role of image in fashion over two decades. Because continues to bring to Wolff Olins inspiration and ideas from the creative and business world.
6 June 2008
AIGA selects New Museum
Wolff Olins’s work for the New Museum in New York City has been selected for the AIGA Design archives. The work will be published online, and will form part of a public exhibition scheduled to open at the AIGA National Design Center in New York in December 2008. The New Museum work has also been recognized by D&AD and the Type Directors Club. Meanwhile, the brand identity created by Wolff Olins for New York City has also won accolades from D&AD, the Art Directors Club and the Creative Review Annual. Learn more at www.designarchives.aiga.org23 May 2008
Read between the lines
Today Booz & Company launches, a new name – for the founders of the management consulting profession, a new focus – to create and deliver essential advantage, and an innovative new brand, created by Wolff Olins. This brand provides a powerful platform for the firm to show its relevance in a fast-moving world where challenges are multi-dimensional and impact is more important than advice. It enables Booz & Company to demonstrate how it creates opportunities, builds capabilities and delivers real impact.Learn more at www.booz.com
22 May 2008
Publish and be branded
Publishers should get serious about branding, says Robert Jones today at a conference of independent publishers in London. With technology and consumer behaviour changing, publishers face a fantastic opportunity to get closer to readers and writers, building a platform brand that opens readers' eyes to new ideas, and amplifies writers' voices in the world - and vice versa.
16 May 2008
Leadership in branding
CEO Karl Heiselman today creates a global leadership team for Wolff Olins, to guide the business through a world where branding is changing dramatically. The team will shape the future of the Wolff Olins brand, broaden its services, and develop its creative and strategic talent. Brian Boylan sets the overall vision, with Charles Wright looking at emerging eastern markets. They’re joined by Patrick Cox (creativity), Neil Parker (strategy), Robert Jones (marketing), Steve Richards (operations) and Camille Burrows (talent).
21 April 2008
Two cities, two management teams
From today, for the first time, each Wolff Olins office has a managing director, responsible for people, projects and profit. Sairah Ashman takes on that role in London, and Sam Wilson in New York. Both are also members of the new leadership team. Sairah’s team is Martin Brown (design), Caroline Hancock (account management), Nick Keppel-Palmer (strategy) and Chris Walker (finance). Sam’s team is Jessica Chalifoux (account management), Dean Crutchfield (marketing and new business), Bob Healey (finance), Paige Reilly (operations), Todd Simmons (design) and Paul Worthington (strategy).
21 April 2008
Two new creatives in London
Wolff Olins has strengthened its London creative team with two new people. Jason Gormley joins as a creative director – the first at Wolff Olins to have a background in writing rather than design. Find out more at www.jasongormley.com. And Lily Williams moves to London from the New York office as a design director. She’s worked on Target, Luxottica and New Museum, and is now eager to work with clients from the other side of the globe.
10 March 2008
La marque d’aprés
Top French marketing magazine Stratégies has profiled Wolff Olins, focusing on the brand next exhibition, store for tomorrow. ‘The evolution of design agencies towards innovation consulting or service design has already been observed in France,’ reports Pascale Caussat: ‘At Wolff Olins, it meets a deep insight into the future of brand’. More at: www.strategies.fr
21 February 2008
(RED) auction raises $42 million
(RED), the brand created by Wolff Olins, today raised $42 million for AIDS programmes in Africa, by auctioning original works by some of the world’s most famous artists. The event at Sotheby’s, New York, was organised by Bono, Damien Hirst and the Gagosian gallery, and features 75 artists including Jasper Johns, Ed Ruscha, Jeff Koons, Banksy and Antony Gormley. See more at www.artobeserved.com
20 February 2008
